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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Mobilkommunikation"
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Search: subject:"Anwendung"
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Mobilkommunikation
Mobile Anwendung
35
Mobile application
35
Consumer behaviour
19
Konsumentenverhalten
19
Innovation adoption
16
Innovationsakzeptanz
16
Mobile Business
16
Mobile business
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Online-Handel
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Beziehungsmarketing
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Continuance intention
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Mobile apps
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Retail trade
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Virtual reality
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Virtuelle Realität
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Customer satisfaction
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Mobile marketing
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South Korea
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Augmented reality
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Barrero, Frederico
1
Broek, Tijs van den
1
Böhm, Markus
1
Chang, Chih-Hsin
1
Choi, Jeonghye
1
Dobre, Costinel
1
Díaz-Fernández, Carmen
1
Ehrenhard, Michel
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Gewald, Heiko
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Herrero, Juan
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Kurtz, Oliver Tuna
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Lai, Jung-Yu
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Langer, Paul F.
1
Lee, Hyeongjik
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Liu, Huan
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Lobschat, Lara
1
Martínez-Torres, María del Rocío
1
Milovan, Anca-Maria
1
Mohan, Ashutosh
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Naghi, Remus
1
Nam, Changi
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Noort, Guda van
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Pauwels, Koen
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Peng, Chenming
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Preda, Gheorghe
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Reijmersdal, Eva A. van
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Reinhardt, Ronny
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Rodríguez, Francisco J.
1
Roma, Paolo
1
Schulz, Thomas
1
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Thaichon, Park
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing intelligence & planning
Technological forecasting & social change : an international journal
International journal of networking and virtual organisations : IJNVO
12
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of retailing and consumer services
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information systems research : ISR
9
International journal of business information systems : IJBIS
7
Handbook of research in mobile business : technical, methodological, and social perspectives
5
International journal of consumer studies
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of hospitality marketing & management
5
Electronic commerce research
4
Göttinger Schriften zur Internetforschung
4
International journal of information technology and management : IJITM
4
International journal of technology marketing : IJTMkt
4
Journal of internet commerce
4
4OR : a quarterly journal of operations research
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
Information economics and policy : IEP
3
Information systems and e-business management : ISeB
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services, economics and management
3
Journal of education for business
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of strategic marketing
3
MIS quarterly
3
The international journal of bank marketing : IJBM
3
The journal of applied business research
3
Tourism management perspectives : TMP
3
Advances in medical technologies and clinical practice (AMTCP) book series
2
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ECONIS (ZBW)
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1
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
Use of smartphone apps for mobile communication and social digital pressure : A longitudinal panel study
Herrero, Juan
;
Rodríguez, Francisco J.
;
Urueña, Alberto
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266447
Saved in:
4
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
5
Value co-creation and co-destruction in service ecosystems : the case of the Reach Now app
Schulz, Thomas
;
Zimmermann, Sina
;
Böhm, Markus
; …
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012805535
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
10
Diversification and performance in the mobile app market : the role of the platform ecosystem
Roma, Paolo
;
Vasi, Maria
- In:
Technological forecasting & social change : an …
147
(
2019
),
pp. 123-139
Persistent link: https://www.econbiz.de/10012228287
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