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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"SpringerLink / Bücher"
~subject:"Dienstleistung"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
334
Relationship marketing
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Deutschland
95
Germany
95
Kundenmanagement
85
Consumer behaviour
84
Theorie
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Theory
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Beziehungsmanagement
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Stauss, Bernd
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Verlegh, Peeter
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Brodie, Roderick J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
Journal of retailing and consumer services
463
Journal of business research : JBR
341
International journal of hospitality management
165
The journal of services marketing
128
The journal of product & brand management
97
Journal of the Academy of Marketing Science
78
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
International journal of contemporary hospitality management
69
Asia Pacific journal of marketing and logistics
68
Journal of retailing
68
Journal of service management
67
Journal of travel and tourism marketing
66
The service industries journal
66
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of strategic marketing
60
Journal of service research : JSR
55
European journal of marketing : EJM
52
Journal of marketing
52
Marketing intelligence & planning
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Services marketing quarterly
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
33
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ECONIS (ZBW)
93
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
5
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
6
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
9
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
10
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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