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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of consumer marketing"
~subject:"Digitale Güter"
~subject:"Produktinformation"
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Digitale Güter
Produktinformation
Product information
12
Consumer behaviour
8
Konsumentenverhalten
8
Viral marketing
5
Virales Marketing
5
Online retailing
4
Online-Handel
4
Credibility
3
E-commerce
2
Electronic Commerce
2
Glaubwürdigkeit
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Online consumer reviews
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Online-Marketing
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Apparel shopping
1
Assortment size
1
Attribute quantity
1
Attribution theory
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Brand
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China
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Clothing
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Confidence
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Bao, Forrest S.
1
Barnes, Nora Ganim
1
Borin, Norm
1
Cai, Weidong
1
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1
Cerf, Douglas C.
1
Chen, Tianwen
1
Chiou, Jyh-shen
1
Chrysochou, Polymeros
1
Cui, Geng
1
Dörnyei, Krisztina Rita
1
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1
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1
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1
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1
Kannan, P. K.
1
Karakaya, Fahri
1
Krishnan, Ramayya
1
Krystallis, Athanasios
1
Kulkarni, Gauri
1
Laroche, Michel
1
Li, Chunyu
1
Liu, Angela Xia
1
Mendoza, Norma A.
1
Nepomuceno, Marcelo Vinhal
1
Pan, Lee-yun
1
Peng, Ling
1
Ratchford, Brian Thomas
1
Richard, Marie-Odile
1
Xie, Ying
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of consumer marketing
Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Lebensmittel Praxis : LP.
6
ERIM report series research in management
5
Europäische Hochschulschriften / 5
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Schriftenreihe Studien zum Konsumentenverhalten
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
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ECONIS (ZBW)
12
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1
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
3
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
4
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
5
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
6
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
7
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
8
Consumer effects of environmental impact in product labeling
Borin, Norm
;
Cerf, Douglas C.
;
Krishnan, Ramayya
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009009742
Saved in:
9
How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
Saved in:
10
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
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