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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Internet advertising"
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Internet marketing
208
Online-Marketing
208
Social Web
109
Social web
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Consumer behaviour
108
Konsumentenverhalten
108
Viral marketing
64
Virales Marketing
64
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Hoffman, Donna L.
4
Novak, Thomas P.
4
Okumus, Fevzi
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Bilgihan, Anil
3
Eigenraam, Anniek W.
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Gensler, Sonja
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Gretzel, Ulrike
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Kim, Jong Min
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Li, Gang
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Nicolau, Juan Luis
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Reijmersdal, Eva A. van
3
Spann, Martin
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Verlegh, Peeter
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2
Bacile, Todd J.
2
Barcelos, Renato Hübner
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Bart, Yakov
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Beukeboom, Camiel J.
2
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2
Campo, Sara
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Dantas, Danilo C.
2
Dens, Nathalie
2
Eelen, Jiska
2
Eisend, Martin
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
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Grisaffe, Douglas B.
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Hayes, Jameson L.
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Hennig-Thurau, Thorsten
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Hudders, Liselot
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Jiménez-Barreto, Jano
2
Keeling, Debbie Isobel
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Kerkhof, Peter
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Lam, Shun Yin
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Li, Hengyun
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Tourism management : research, policies, practice
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
59
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
208
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1
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
6
The 'magic of filter' effect : examining value co-destruction of social media photos in destination marketing
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Kun
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304469
Saved in:
7
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
8
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
9
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
10
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
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