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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Electronic Commerce"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Brand image
Electronic Commerce
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Markenimage
31
Werbewirkung
28
E-commerce
27
Social media
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Brand
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Markenartikel
17
Advertising
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Werbung
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Data protection
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Datenschutz
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Mobile communications
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Mobilkommunikation
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Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Einzelhandel
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Pauwels, Koen
3
Bijmolt, Tammo H. A.
2
Currim, Imran S.
2
Gensler, Sonja
2
Ghosh, Tathagata
2
Hofacker, Charles F.
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Hollebeek, Linda D.
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Kalyanam, Kirthi
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Mintz, Ofer
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
513
Journal of retailing and consumer services
416
The journal of product & brand management
250
The journal of brand management : an international journal
219
Journal of marketing communications
174
Psychology & marketing
165
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
127
International journal of advertising : the quarterly review of marketing communications
104
International journal of internet marketing and advertising : IJIMA
99
European journal of marketing : EJM
98
International journal of hospitality management
98
Journal of promotion management : innovations in planning and applied research
96
Journal of international consumer marketing
94
Journal of promotion management : JPM
84
The journal of consumer marketing
82
Marketing letters : a journal of research in marketing
81
Cogent business & management
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
International journal of consumer studies
76
Journal of global marketing
74
Journal of internet commerce
74
Marketing intelligence & planning
73
Journal of marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of fashion marketing and management
70
International journal of electronic marketing and retailing : IJEMR
68
Journal of marketing research : JMR
67
Electronic commerce research
62
Journal of advertising research
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
58
Journal of travel and tourism marketing
58
International marketing review
57
Journal of the Academy of Marketing Science
57
SpringerLink / Bücher
56
Journal of retailing
55
Journal of strategic marketing
53
Journal of Islamic marketing
52
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ECONIS (ZBW)
77
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
4
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
5
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
6
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
9
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
10
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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