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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Datenschutz"
~subject:"Marketing management"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Datenschutz
Marketing management
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Brand image
31
Markenimage
31
Werbewirkung
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E-commerce
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Electronic Commerce
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Social media
24
Brand
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Markenartikel
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Advertising
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Werbung
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Marketingmanagement
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Bijmolt, Tammo H. A.
2
Ghosh, Tathagata
2
Milne, George R.
2
Pagani, Margherita
2
Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
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Bacile, Todd J.
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Bang, Hye Jin
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Byun, Kyung-Ah
1
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Clement, Michel
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
211
Journal of marketing communications
157
Journal of retailing and consumer services
146
International journal of advertising : the review of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
92
Psychology & marketing
79
Journal of promotion management : innovations in planning and applied research
73
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : JPM
66
The journal of product & brand management
57
Journal of advertising research
56
Asia Pacific journal of marketing and logistics
52
European journal of marketing : EJM
51
Marketing letters : a journal of research in marketing
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing research : JMR
48
Journal of marketing
47
The journal of brand management : an international journal
47
Journal of advertising : official publication of the American Academy of Advertising
46
The journal of consumer marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Marketing intelligence & planning
38
Journal of retailing
37
Journal of the Academy of Marketing Science
35
Journal of marketing management : MM
34
SpringerLink / Bücher
34
International journal of hospitality management
33
Marketing : ZFP ; journal of research and management
33
Journal of current issues and research in advertising : JCIRA
30
Cogent business & management
29
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Health marketing quarterly
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
European journal of marketing
25
Journal of global marketing
25
International journal of consumer studies
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of international consumer marketing
24
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ECONIS (ZBW)
45
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
8
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
9
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
10
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
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