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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Datenschutz"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Datenschutz
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Brand image
31
Markenimage
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E-commerce
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Electronic Commerce
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Brand
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Advertising
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Werbung
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Data protection
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Bijmolt, Tammo H. A.
2
Ghosh, Tathagata
2
Milne, George R.
2
Pagani, Margherita
2
Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
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Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
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1
Buchner, Axel
1
Byun, Kyung-Ah
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Choi, Dongwon
1
Chu, Junhong
1
Clement, Michel
1
Cleveland, Mark
1
Cruz, Ryan E.
1
Damangir, Sina
1
De Jans, Steffi
1
Dolen, Willemijn M. van
1
Du, Rex Yuxing
1
Dwivedi, Yogesh Kumar
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Eckles, Dean
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Evans, Nathaniel J.
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1
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1
Goh, Khim Yong
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Grisby, Jamie L.
1
Hanssens, Dominique M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
162
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
135
Journal of retailing and consumer services
102
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
63
Journal of promotion management : JPM
62
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Marketing intelligence & planning
35
Asia Pacific journal of marketing and logistics
34
The journal of product & brand management
34
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
The journal of consumer marketing
30
Health marketing quarterly
27
International journal of hospitality management
27
The journal of brand management : an international journal
26
Journal of marketing
24
Journal of current issues and research in advertising
23
Marketing : ZFP ; journal of research and management
23
Journal of consumer marketing
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Technological forecasting & social change : an international journal
21
Cogent business & management
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of internet commerce
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
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ECONIS (ZBW)
37
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
8
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
9
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
10
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
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