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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Co-creation
Germany
Konsumentenverhalten
Customer integration
15
Kundenintegration
15
Internet marketing
10
Online-Marketing
10
Relationship marketing
10
Social Web
10
Social web
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Consumer behaviour
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Viral marketing
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Virales Marketing
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Brand management
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Markenführung
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Advertising effects
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Crowdsourcing
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Customer engagement
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Digital marketing
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Engagement
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Web analytics
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Webanalyse
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Werbewirkung
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Advertising
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Attribution
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Authenticity
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Bekleidung
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Brand co-creation
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Brand contest
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Brand essence
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Brand perception
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Clothing
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Verlegh, Peeter
2
Bacile, Todd J.
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Bolton, Ruth
1
Chan, Kimmy Wa
1
Chang, Aihwa
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Dolen, Willemijn M. van
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Füller, Johann
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Hammedi, Wafa
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Hautz, Julia
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Hsieh, Sara H.
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Hutter, Katja
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Leclercq, Thomas
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Li, Stella Yiyan
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Mazloom, Masoud
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Mulky, Avinash G.
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Poncin, Ingrid
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Ranjan, Kumar Rakesh
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Rietveld, Robert
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Saxena-Iyer, Shruti
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Sheng, Jie
1
Sugathan, Praveen
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Swilley, Esther
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Thürridl, Carina
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Worring, Marcel
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Ye, Christine
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Zhu, John Jianjun
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
103
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of services marketing
36
Journal of service management
33
International journal of hospitality management
26
SpringerLink / Bücher
24
The service industries journal
23
Journal of strategic marketing
19
The journal of business & industrial marketing
18
Service business
17
Journal of marketing management : MM
16
The journal of product & brand management
16
International journal of innovation management
15
Journal of service research : JSR
15
Technological forecasting & social change : an international journal
15
Tourism management : research, policies, practice
15
Customer engagement : contemporary issues and challenges
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of marketing
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Journal of service theory and practice : JSTP
12
The journal of brand management : an international journal
12
Handbook of research on customer engagement
11
International journal of contemporary hospitality management
11
Journal of service research
11
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing theory
9
Research
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Services marketing quarterly
9
Business horizons
8
International journal of consumer studies
8
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ECONIS (ZBW)
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1
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
2
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
3
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
4
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
5
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
6
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
Saved in:
7
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
8
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
9
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
10
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
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