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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Beziehungsmarketing
Social web
Consumer behaviour
82
Konsumentenverhalten
82
Relationship marketing
78
Internet marketing
54
Online-Marketing
54
Social Web
49
Brand management
44
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44
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Verhoef, Peter C.
7
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Krafft, Manfred
3
Malthouse, Edward C.
3
Pauwels, Koen
3
Pfeifer, Phillip E.
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Shankar, Venkatesh
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Verlegh, Peeter
3
Bacile, Todd J.
2
Bernritter, Stefan F.
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Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
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2
Haenlein, Michael
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Ahn, Sun Joo
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Arden, Christine M.
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Argyris, Young Anna
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Ashraf, Abdul R.
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Barros, Lucia S. G.
1
Bart, Yakov
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Batista, Juliana Moreira
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
752
Journal of retailing and consumer services
613
Industrial marketing management : the international journal for industrial and high-tech firms
435
SpringerLink / Bücher
316
International journal of hospitality management
300
The journal of services marketing
227
The journal of business & industrial marketing
207
The service industries journal
189
Journal of the Academy of Marketing Science
175
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
143
Tourism management : research, policies, practice
143
Journal of marketing
141
The journal of product & brand management
138
The journal of brand management : an international journal
136
International journal of contemporary hospitality management
133
Journal of travel and tourism marketing
133
Journal of hospitality marketing & management
125
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
Cogent business & management
112
Psychology & marketing
112
Marketing intelligence & planning
110
Journal of service management
109
Journal of marketing management : MM
107
Technological forecasting & social change : an international journal
106
European journal of marketing : EJM
105
Gabler Edition Wissenschaft
104
International journal of internet marketing and advertising : IJIMA
104
Journal of retailing
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Business horizons
99
Services marketing quarterly
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Service business
86
The international journal of bank marketing : IJBM
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
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ECONIS (ZBW)
101
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1
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
2
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
5
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Brave new world? : on AI and the
management
of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
9
Consumer responses to conflict-
management
strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
10
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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