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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Consumer behaviour
82
Beziehungsmarketing
78
Relationship marketing
78
Internet marketing
54
Online-Marketing
54
Social Web
49
Social web
49
Brand management
44
Markenführung
44
Brand image
31
Markenimage
31
Marketing management
23
Social media
22
Brand
19
Markenartikel
19
Advertising effects
16
Werbewirkung
16
E-commerce
14
Electronic Commerce
14
Online retailing
14
Online-Handel
14
Customer integration
12
Customer value
12
Kundenintegration
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Kundenwert
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Distribution channel
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Mobile communications
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Mobilkommunikation
11
Vertriebsweg
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Einzelhandel
9
Retail trade
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USA
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United States
9
Internet
8
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Shankar, Venkatesh
5
Verhoef, Peter C.
4
Eigenraam, Anniek W.
3
Pauwels, Koen
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Bernritter, Stefan F.
2
Eelen, Jiska
2
Gensler, Sonja
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Labrecque, Lauren I.
2
Malthouse, Edward C.
2
Pagani, Margherita
2
Raman, Kalyan
2
Thomas, Jacquelyn S.
2
VanMeter, Rebecca A.
2
Yadav, Manjit S.
2
Aldás-Manzano, Joaquín
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Backhaus, Klaus
1
Balasubramanian, Sridhar
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Bernard, Yohan
1
Bertrandias, Laurent
1
Betancourt, Roger R.
1
Beukeboom, Camiel J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
1,072
Journal of retailing and consumer services
806
Industrial marketing management : the international journal for industrial and high-tech firms
331
International journal of hospitality management
331
The journal of brand management : an international journal
329
The journal of product & brand management
320
SpringerLink / Bücher
297
Journal of strategic marketing
275
European journal of marketing : EJM
255
Journal of the Academy of Marketing Science
231
Psychology & marketing
215
Journal of marketing management : MM
209
Journal of marketing communications
206
Asia Pacific journal of marketing and logistics
204
Journal of marketing
202
Marketing intelligence & planning
191
Journal of business ethics : JOBE
183
The journal of services marketing
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
161
Management science : journal of the Institute for Operations Research and the Management Sciences
154
Journal of travel and tourism marketing
148
Europäische Hochschulschriften / 5
141
The journal of business & industrial marketing
141
Cogent business & management
137
Journal of retailing
134
International journal of consumer studies
132
International journal of contemporary hospitality management
131
Journal of hospitality marketing & management
130
Marketing letters : a journal of research in marketing
124
Gabler Edition Wissenschaft
122
Journal of global marketing
115
International journal of retail & distribution management
113
The service industries journal
112
International marketing review
111
Journal of marketing research : JMR
109
Tourism management : research, policies, practice
109
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
105
The journal of consumer marketing
104
International journal of internet marketing and advertising : IJIMA
96
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ECONIS (ZBW)
94
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94
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1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Cutting the internet's environmental footprint : an analysis of consumers' self-attribution of responsibility
Elgaaied-Gambier, Leila
;
Bertrandias, Laurent
;
Bernard, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 120-135
Persistent link: https://www.econbiz.de/10012289425
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
7
Consumer responses to conflict-
management
strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
9
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
10
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
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