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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
E-commerce
41
Electronic Commerce
41
Consumer behaviour
27
Online retailing
18
Online-Handel
18
Internet marketing
14
Online-Marketing
14
Website
9
Einzelhandel
8
Internet
8
Retail trade
8
Distribution channel
7
Social Web
7
Social web
7
Vertriebsweg
7
Viral marketing
6
Virales Marketing
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Confidence
4
Digital platform
4
Digitale Plattform
4
Vertrauen
4
Customer satisfaction
3
Kundenzufriedenheit
3
Preismanagement
3
Pricing strategy
3
Social media
3
Social network
3
Soziales Netzwerk
3
Virtual reality
3
Virtuelle Realität
3
Bibliometrics
2
Bibliometrie
2
Consumer behavior
2
Data protection
2
Datenschutz
2
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27
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English
27
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Currim, Imran S.
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Mintz, Ofer
2
Riquelme, Isabel P.
2
Román, Sergio
2
Verhoef, Peter C.
2
Briesch, Richard A.
1
Bucklin, Randolph E.
1
Casado-Aranda, Luis-Alberto
1
Cebollada, Javier
1
Chiu, Hung-Chang
1
Choudhary, Vidyanand
1
Chu, Yanlai
1
Cleveland, Mark
1
Cuestas, Pedro J.
1
Dewan, Sanjeev
1
Dillon, William R.
1
Dimoka, Angelika
1
Ding, Zhihua
1
Esche, Jonas vor dem
1
Finn, Adam
1
Forsythe, Sandra
1
Frank, Tema
1
Gensler, Sonja
1
Grewal, Dhruv
1
Hennig-Thurau, Thorsten
1
Hille, Patrick
1
Hofacker, Charles F.
1
Hoffman, Donna L.
1
Hsieh, Yi-Ching
1
Janakiraman, Ramkumar
1
Jap, Sandy D.
1
Jeliazkov, Ivan
1
Jeon, Seongmin
1
Jiang, Zhiying
1
Jiménez, Fernando R.
1
Jin, Seung-A Annie
1
Kannan, P. K.
1
Kim, Hyejeong
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
156
Journal of business research : JBR
66
Electronic commerce research
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
Cogent business & management
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
Journal of electronic commerce research : JECR
22
The international review of retail, distribution and consumer research
22
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of consumer studies
18
International journal of electronic business
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
27
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1
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
3
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
4
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
5
Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Dimoka, Angelika
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
Saved in:
6
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
7
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
8
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
9
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
10
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
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