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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Online-Handel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Handel
Social web
E-commerce
41
Electronic Commerce
41
Consumer behaviour
27
Konsumentenverhalten
27
Online retailing
18
Internet marketing
14
Online-Marketing
14
Website
9
Einzelhandel
8
Internet
8
Retail trade
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Distribution channel
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Social Web
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Vertriebsweg
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Virales Marketing
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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Confidence
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Digitale Plattform
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Vertrauen
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Customer satisfaction
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Kundenzufriedenheit
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Preismanagement
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Soziales Netzwerk
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Virtual reality
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Virtuelle Realität
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Aufsatz in Zeitschrift
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Currim, Imran S.
2
Iacobucci, Dawn
2
Mintz, Ofer
2
Riquelme, Isabel P.
2
Román, Sergio
2
Anderl, Eva M.
1
Bruggen, Gerrit H. van
1
Cebollada, Javier
1
Chiu, Hung-Chang
1
Choudhary, Vidyanand
1
Chu, Yanlai
1
Cleveland, Mark
1
Cuestas, Pedro J.
1
Dewan, Sanjeev
1
Ding, Zhihua
1
Esche, Jonas vor dem
1
Felten, Claudio
1
Gensler, Sonja
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Hennig-Thurau, Thorsten
1
Hille, Patrick
1
Hofacker, Charles F.
1
Hoffman, Donna L.
1
Hsieh, Yi-Ching
1
Jeliazkov, Ivan
1
Jeon, Seongmin
1
Jiang, Zhiying
1
Jiménez, Fernando R.
1
Kalyanam, Kirthi
1
Kim, Yeolib
1
Klapdor, Sebastian
1
Labrecque, Lauren I.
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Lee, Monle
1
Lenk, Peter J.
1
Mathwick, Charla
1
Mendoza, Norma A.
1
Moch, Nicole
1
Neslin, Scott A.
1
Novak, Thomas P.
1
Park, Eunho
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Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
165
Electronic commerce research
105
Journal of business research : JBR
81
Information systems research : ISR
57
Journal of internet commerce
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
53
International journal of business information systems : IJBIS
52
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of electronic marketing and retailing : IJEMR
46
International journal of production economics
44
Journal of management information systems : JMIS
44
European journal of operational research : EJOR
43
Transportation research / E : an international journal
42
Electronic commerce research and applications
34
Electronic markets : EM ; the international journal of electronic commerce and business media
34
International journal of electronic commerce : IJEC
34
Journal of retailing
32
Information systems and e-business management : ISeB
31
International journal of e-business research : an official publication of the Information Resources Management Association
31
Journal of electronic commerce research : JECR
30
Technological forecasting & social change : an international journal
30
Electronic markets : the international journal on networked business
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of production research
28
Manufacturing & service operations management : M & SOM
28
Industrial marketing management : the international journal for industrial and high-tech firms
25
The international review of retail, distribution and consumer research
25
International journal of hospitality management
24
International journal of internet marketing and advertising : IJIMA
24
International journal of retail & distribution management
24
Journal of organizational computing and electronic commerce
24
Asia Pacific journal of marketing and logistics
23
International journal of electronic business
23
International journal of retail and distribution management
20
Journal of open innovation : technology, market, and complexity
20
Cogent business & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
International journal of consumer studies
18
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ECONIS (ZBW)
21
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1
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
2
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
3
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
4
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
5
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
6
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
7
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
8
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
9
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
10
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
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