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~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Comparison"
~subject:"Herkunftsbezeichnung"
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Comparison
Herkunftsbezeichnung
Advertising effects
31
Werbewirkung
31
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
20
Werbung
20
Brand management
5
Internet marketing
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Markenführung
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Online-Marketing
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USA
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United States
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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purchase intention
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Comparative advertising
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Hornikx, Jos
2
Meurs, Frank van
2
Clark, Ronald A.
1
Coulter, Robin
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hof, Robert-Jan
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Micu, Camelia C.
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Parker, R. Stephen
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Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
9
Journal of global marketing
5
European journal of marketing : EJM
4
International marketing review
4
Journal of advertising research
4
Journal of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advertising, promotion, and new media
1
Asian dimensions of services marketing
1
Australasian marketing journal
1
Baltic journal of management
1
Berichte aus der Betriebswirtschaft
1
British journal of management
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate reputation review : an international journal
1
Cutting edge international research
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Essays on the effects of brand names and prices on consumer behavior
1
European journal of marketing
1
European research studies
1
Forum für Fachsprachen-Forschung : FFF
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
IIMB management review
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
1
International business and economics research journal
1
International journal of comparative management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
2
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
3
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
4
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
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