//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Kumar, V."
~person:"Thomas, Manoj"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer behavior"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
3
Customer value
3
Kundenwert
3
Relationship marketing
3
Brand
2
Brand management
2
Experiment
2
Markenartikel
2
Markenführung
2
customer lifetime value
2
Allocation
1
Allokation
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Betriebliche Finanzwirtschaft
1
Brand image
1
Cash Flow
1
Cash flow
1
Cognition
1
Dauer
1
Decision theory
1
Dienstleistungsqualität
1
Duration
1
Emerging economies
1
Entscheidungstheorie
1
Feldforschung
1
Field research
1
Firm performance
1
Kognition
1
Managerial finance
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Perception
1
Preis
1
Preisdifferenzierung
1
Preistheorie
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Kumar, V.
Thomas, Manoj
Dhar, Ravi
11
Dahl, Darren W.
7
Gijsbrechts, Els
6
Canavari, Maurizio
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
more ...
less ...
Published in...
All
Journal of international food & agribusiness marketing : JIFAM
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
7
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of international marketing
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology review
1
Customer engagement marketing
1
Handbook of pricing research in marketing
1
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Johnson School at Cornell University Research Paper
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of retailing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Psychology & marketing
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
2
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
3
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
4
When remembering disrupts knowing : blocking implicit price memory
Kyung, Ellie J.
;
Thomas, Manoj
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 937-953
Persistent link: https://www.econbiz.de/10011648405
Saved in:
5
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
6
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
7
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
8
Personal relevance and mental simulation amplify the duration framing effect
Ülkümen, Gülden
;
Thomas, Manoj
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 194-206
Persistent link: https://www.econbiz.de/10009737782
Saved in:
9
The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
Saved in:
10
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->