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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Beziehungsmarketing"
~subject:"Decision under uncertainty"
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Search: subject_exact:"Consumer behavior"
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Beziehungsmarketing
Decision under uncertainty
Consumer behaviour
432
Konsumentenverhalten
432
Market research
63
Marktforschung
63
Experiment
43
Advertising effects
40
Präferenztheorie
40
Theory of preferences
40
Werbewirkung
40
Brand management
35
Markenführung
35
Brand image
34
Markenimage
34
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Emotion
27
Theorie
27
Theory
27
Food
25
Lebensmittel
25
Internet marketing
24
Online-Marketing
24
Perception
24
Wahrnehmung
24
Cognition
22
Kognition
22
Relationship marketing
21
Advertising
19
Werbung
19
Decision
18
Entscheidung
18
Entscheidung unter Unsicherheit
18
USA
17
United States
17
Brand
16
Markenartikel
16
Personality psychology
16
Persönlichkeitspsychologie
16
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39
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Kumar, V.
3
Amir, On
2
Häubl, Gerald
2
Netzer, Oded
2
Schrift, Rom Y.
2
Aksoy, Lerzan
1
Ali, Adnan
1
Ali, Afzaal
1
Anderson, Eric T.
1
Ascarza, Eva
1
Balasubramanian, Sridhar
1
Baumeister, Roy F.
1
Bayus, Barry L.
1
Bitner, Mary Jo
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bourgault, Normand
1
Bradlow, Eric T.
1
Braun, Michael
1
Cacciolatti, Luca A.
1
Chan, Tat
1
Chen, Yuxin
1
Chiang, Jeongwen
1
Danielson, Matthew
1
Datta, Hannes
1
DeTienne, Kristen Bell
1
Dellaert, Benedict G. C.
1
Dewitte, Siegfried
1
Dhar, Ravi
1
Drèze, Xavier
1
Ebbes, Peter
1
Fader, Peter
1
Feinberg, Fred M.
1
Fombelle, Paul W.
1
Foubert, Bram
1
Fox, Craig R.
1
Garcia, Claire C.
1
Gijsbrechts, Els
1
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Journal of international food & agribusiness marketing : JIFAM
Journal of marketing research : JMR
Journal of retailing and consumer services
467
Journal of business research : JBR
346
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
Psychology & marketing
79
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Cogent business & management
73
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
71
International journal of contemporary hospitality management
69
Journal of retailing
69
Journal of travel and tourism marketing
67
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
European journal of marketing : EJM
52
Journal of marketing
51
Marketing intelligence & planning
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of service research : JSR
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Services marketing quarterly
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The international review of retail, distribution and consumer research
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
SpringerLink / Bücher
41
The international journal of bank marketing : IJBM
41
Service business
40
Marketing letters : a journal of research in marketing
39
International journal of electronic marketing and retailing : IJEMR
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
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ECONIS (ZBW)
39
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1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
3
Shaping halal into a brand? : factors affecting consumers’ halal brand purchase intention
Ali, Afzaal
;
Ali, Adnan
;
Sherwani, Mehkar
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
3
,
pp. 234-259
Persistent link: https://www.econbiz.de/10011800183
Saved in:
4
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
5
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
6
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Saved in:
7
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
8
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
9
Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Cacciolatti, Luca A.
;
Garcia, Claire C.
;
Kalantzakis, Marios
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
3
,
pp. 155-176
Persistent link: https://www.econbiz.de/10011341893
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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