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~isPartOf:"Journal of international marketing"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
International marketing
69
Internationales Marketing
69
Consumer behaviour
52
Konsumentenverhalten
52
Brand management
45
Markenführung
45
Beziehungsmarketing
36
Relationship marketing
36
Transnational corporation
34
Brand image
28
Markenimage
28
Marketing management
27
Marketingmanagement
27
Lieferantenmanagement
24
Supplier relationship management
24
Firm performance
22
Unternehmenserfolg
22
Cultural identity
20
Kulturelle Identität
20
Brand
19
China
19
Markenartikel
19
Emerging economies
18
Globalisierung
18
Globalization
18
Schwellenländer
18
Innovation
16
International market entry
14
Internationaler Markteintritt
14
USA
14
United States
14
Strategic management
13
Strategisches Management
13
Cross-cultural management
12
Interkulturelles Management
12
Welt
12
World
12
Export
11
Innovation management
11
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34
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34
Aufsatz in Zeitschrift
34
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English
34
Author
All
Griffith, David A.
3
Hewett, Kelly
2
Lee, Hannah S.
2
Shi, Linda Hui
2
Zou, Shaoming
2
Adekambi, Souleïmane A.
1
Alden, Dana
1
Andersson, Ulf
1
Aykol, Bilge
1
Bai, Xuan
1
Balabanis, George
1
Bıçakcıoğlu-Peynirci, Nilay
1
Chang, Jeanine
1
Chang, Young Kyun
1
Chen, Irene
1
Chen, Qimei
1
Choi, Jungsil
1
Christodoulides, Paul
1
Colton, Deborah A.
1
Craig, C. S.
1
Dakhli, Mourad
1
Di Benedetto, C. Anthony
1
Dikova, Desislava
1
Dimitrova, Boryana V.
1
Dong, Beibei
1
Douglas, Susan P.
1
Fenik, Anton P.
1
Fletcher, Margaret
1
Fotiadis, Thomas A.
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Gao, Tao
1
Gao, Tao Tony
1
Giroud, Axèle
1
Guo, Xiaoling
1
Harris, Simon
1
Hartmann, Nathaniel N.
1
Harvey, Michael G.
1
Heinberg, Martin
1
Henneberg, Stephan
1
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Published in...
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Journal of international marketing
International business review : the official journal of the European International Business Academy
284
Journal of world business : JWB
214
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
187
The international journal of human resource management
176
Management international review : mir ; journal of international business
166
Journal of international management
155
SpringerLink / Bücher
154
Journal of business research : JBR
152
Journal of business ethics : JOBE
142
European journal of international management : EJIM
109
Europäische Hochschulschriften / 5
81
Thunderbird international business review
73
International journal of human resource management
67
Research policy : policy, management and economic studies of science, technology and innovation
66
Multinational business review
65
International marketing review
52
Harvard business review : HBR
51
Working paper
47
Advances in global leadership
46
Critical perspectives on international business
46
Journal of knowledge management
46
mir-Edition
46
Asia Pacific business review
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Asian business & management
43
Human resource management
42
International journal of emerging markets
42
Edward Elgar E-Book Archive
40
Gabler Edition Wissenschaft
40
NBER working paper series
40
Transnational corporations : investment and development
39
European management journal
37
Journal of teaching in international business
37
New horizons in international business
35
Strategic management journal
35
Harvard-Business-Manager : das Wissen der Besten
34
Journal of management studies : JMS
34
Springer eBook Collection
34
Technological forecasting & social change : an international journal
34
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ECONIS (ZBW)
34
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34
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date (oldest first)
1
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
2
The role of cultural distance across quantiles of international joint venture longevity
Tower, Annette
;
Hewett, Kelly
;
Fenik, Anton P.
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012132725
Saved in:
3
Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.
;
Tse, Caleb H.
;
Yim, Chi-kin
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
Saved in:
4
A dynamic process of building global supply chain competence by new ventures : the case of Uniqlo
Usui, Tetsuya
;
Kotabe, Masaaki
;
Murray, Janet Y.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011752710
Saved in:
5
Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
Saved in:
6
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
7
The synergetic effect of multinational corporation
management
's social cognitive capability on tacit-knowledge
management
: product innovation ability insights from Asia
Sheng, Margaret L.
;
Hartmann, Nathaniel N.
;
Chen, Qimei
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 94-110
Persistent link: https://www.econbiz.de/10011292294
Saved in:
8
Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?
Sousa, Carlos M. P.
;
Tan, Qun
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 84-104
Persistent link: https://www.econbiz.de/10011414956
Saved in:
9
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
10
A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10012484463
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