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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Internet marketing
188
Online-Marketing
188
Consumer behaviour
122
Konsumentenverhalten
122
Social Web
97
Social web
97
Advertising effects
67
Werbewirkung
67
Viral marketing
49
Virales Marketing
49
Advertising
48
Werbung
45
Brand management
41
Markenführung
41
social media
39
Online retailing
31
Beziehungsmarketing
28
Relationship marketing
28
Brand image
23
E-commerce
23
Electronic Commerce
23
Markenimage
23
Website
21
Confidence
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Marketing management
18
Marketingmanagement
18
Vertrauen
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Internet
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Facebook
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Markenartikel
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Social network
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Soziales Netzwerk
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trust
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Customer satisfaction
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advertising
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Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Chawla, Deepak
1
Chen, Chun-Der
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Chieng, Fayrere
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Datta, Biplab
1
Deng, Xuefei Nancy
1
Drake, John R.
1
Dutta, Nirankush
1
Erkan, Ismail
1
Evans, Chris
1
Fathima, Arshiya
1
Furner, Christopher P.
1
Goi, Chai Lee
1
Haug, James C.
1
Hazari, Sunil
1
Ho, Han Chiang
1
Huang, Albert H.
1
Huckabee, Allen
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Hung, Shin-Yuan
1
Illescas-Manzano, María D.
1
Jain, Varsha
1
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Karabas, Ismail
1
Kareklas, Ioannis
1
Kaur, Harsandaldeep
1
Khan Md. Raziuddin Taufique
1
Khan, Adil
1
Khong Kok Wei
1
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Journal of internet commerce
Journal of marketing communications
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of retailing
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing
8
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ECONIS (ZBW)
31
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1
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
2
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
3
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
4
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
5
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
6
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
7
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
8
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
Saved in:
9
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
10
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
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