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~isPartOf:"Journal of internet commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Viral marketing
60
Virales Marketing
60
Consumer behaviour
37
Konsumentenverhalten
37
Online-Marketing
30
Social Web
30
Social web
30
Online retailing
18
Online-Handel
18
social media
10
word of mouth
9
E-commerce
8
Electronic Commerce
8
Confidence
7
Vertrauen
7
online reviews
7
Social network
6
Soziales Netzwerk
6
Beziehungsmarketing
5
Experiment
5
Internet
5
Personalisierung
5
Personalization
5
Preismanagement
5
Pricing strategy
5
Relationship marketing
5
Social relations
5
Soziale Beziehungen
5
online word of mouth
5
Advertising
4
Advertising effects
4
Customer integration
4
Data Mining
4
Data mining
4
Kundenintegration
4
Product information
4
Produktinformation
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Hosanagar, Kartik
2
MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Ofek, Elie
2
Agarwal, Ritu
1
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
1
Bapna, Ravi
1
Basu, Rituparna
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Bat, Tuya
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1
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1
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Chou, Shih Yung
1
Cowley, Scott
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Dhun
1
Drake, John R.
1
Fainmesser, Italy P.
1
Fang, Limin
1
Furner, Christopher P.
1
Gao, Guodong
1
Gironda, John
1
Gopinath, Shyam
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Griskevicius, Vladas
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Hong, Yili
1
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Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Kang, Tsan-Ching
1
Kantamaa, Eveliina
1
Karaman, Hülya
1
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1
Khong Kok Wei
1
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Journal of internet commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
30
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
4
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
5
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
6
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
7
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
8
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
9
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
10
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
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