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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketing"
~subject:"Rebate"
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Marketing
Rebate
Sales promotion
43
Verkaufsförderung
43
Consumer behaviour
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29
Preismanagement
16
Pricing strategy
16
Advertising effects
7
Werbewirkung
7
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6
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6
price promotion
6
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5
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pricing
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Alavi, Sascha
1
Aspara, Jaakko
1
Bhatt, Siddharth Harshkant
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Chandon, Pierre
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Corner, Gabrielle
1
Falk, Tomas
1
Hutchinson, J. W.
1
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1
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1
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1
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1
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1
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1
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1
Suri, Rajneesh
1
Swaminathan, Srinivasan
1
Wieseke, Jan
1
Wittkowski, Kristina
1
Yoon, Sukki
1
Young, Scott H.
1
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
8
Journal of retailing
7
Journal of business research : JBR
5
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of production economics
3
The journal of product & brand management
3
Acta Universitatis Danubius / Oeconomica
2
Economics Papers from University Paris Dauphine
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
Farmer Cooperative Research Report (FCRR)
2
Inventi impact: retailing & consumer services
2
Journal of business-to-business marketing
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
... für Dummies
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American business review
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
1
CARESS working paper
1
Competitive edge management series
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Erde : journal of the Geographical Society of Berlin ; Zeitschrift der Gesellschaft für Erdkunde zu Berlin
1
Discussion paper / Department of Economics, Colgate University
1
EFLR-Forschung / Europäischer Forschungsschwerpunkt Ländlicher Raum
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ECONIS (ZBW)
7
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date (oldest first)
1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
3
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
4
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
5
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
6
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
7
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
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