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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~subject:"Betriebliche Wertschöpfung"
~subject:"Innovation"
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Search: subject_exact:"Co-creation"
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Betriebliche Wertschöpfung
Innovation
Customer integration
45
Kundenintegration
45
Value creation
16
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
value co-creation
10
Service-Dominant Logic
9
Service-dominant logic
9
Social Web
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Social web
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Marketing theory
8
Marketingtheorie
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Customer value
6
Kundenwert
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Lieferantenmanagement
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Markenartikel
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USA
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United States
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Innovation management
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Innovationsmanagement
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New product development
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Produktentwicklung
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Theory of value
4
Werttheorie
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resource integration
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service-dominant logic
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Co-creation
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Business network
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Criticism
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Dahl, Darren W.
2
Fuchs, Christoph
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Hughes, Tim
2
Schreier, Martin
2
Skålén, Per
2
Vafeas, Mario
2
Chan, Kimmy Wa
1
Chang, Woojung
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Cova, Bernard
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1
Lam, Simon S. K.
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Luca, Nadina R.
1
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1
Marcos Cuevas, Javier
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Prandelli, Emanuela
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1
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Journal of marketing
Marketing theory
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
54
Research policy : policy, management and economic studies of science, technology and innovation
31
Technological forecasting & social change : an international journal
31
Journal of retailing and consumer services
28
Journal of service management
26
The journal of business & industrial marketing
26
The journal of services marketing
22
International journal of innovation management
20
Journal of strategic marketing
17
The service industries journal
17
Service business
16
International journal of hospitality management
15
Journal of service theory and practice : JSTP
15
Public management review
15
International journal of contemporary hospitality management
13
SpringerLink / Bücher
13
Tourism management : research, policies, practice
12
Journal of marketing management : MM
11
European journal of innovation management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of technology management : IJTM
10
International journal of technology marketing : IJTMkt
10
Technovation : the international journal of technological innovation, entrepreneurship and technology management
10
Administrative Sciences : open access journal
9
European journal of marketing
8
European management journal
8
International journal of quality and service sciences
8
Journal of engineering and technology management : JET-M
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of open innovation : technology, market, and complexity
8
Research technology management : RTM
8
Technology analysis & strategic management
8
The journal of brand management : an international journal
8
AMS review : official publication of the Academy of Marketing Science
7
Business horizons
7
European Sport management quarterly : ESMQ
7
Innovation: organization & management : IOM
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ECONIS (ZBW)
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1
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
Saved in:
2
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
3
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
4
Managing advertising agency client partnerships for value co-creation : characteristics, categories, and challenges
Díaz-Méndez, Montserrat
;
Saren, Michael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 9-26
Persistent link: https://www.econbiz.de/10012001447
Saved in:
5
A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Sigala, Marianna
- In:
Marketing theory
19
(
2019
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012001453
Saved in:
6
Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
Saved in:
7
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
8
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
9
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
10
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
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