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~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
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Search: subject:"Product design"
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Consumer behaviour
Product design
18
Produktgestaltung
18
Konsumentenverhalten
10
product design
6
Brand management
5
Markenführung
5
New product development
4
Produktentwicklung
4
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3
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Marketingmanagement
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Verpackung
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Customer integration
2
Innovation
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branding
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logos
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package design
2
user design
2
Aesthetics
1
Automotive industry
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B-to-B-Marketing
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Herrmann, Andreas
2
Landwehr, Jan Rüdiger
2
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1
Balachander, Subramanian
1
Chen, Haipeng
1
Chitturi, Ravindra
1
Dahl, Darren W.
1
Franke, Nikolaus
1
Fuchs, Christoph
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Homburg, Christian
1
Janiszewski, Chris A.
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Krause, Franziska
1
Kuehnl, Christina
1
Li, Krista J.
1
Liu, Yan
1
Mahajan, Vijay
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McGill, Ann L.
1
Paharia, Neeru
1
Raghunathan, Rajagopal
1
Schreier, Martin
1
Schwemmle, Martin
1
Sevilla, Julio
1
Smith, Rosanna K.
1
Swaminathan, Vanitha
1
Ton, Lan Anh N.
1
Wentzel, Daniel
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Journal of marketing
Product experience
19
Psychology & marketing
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
International journal of product development : IJPD
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of production research
8
International journal of production economics
7
Journal of international consumer marketing
7
European journal of marketing : EJM
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing communications
6
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
International journal of retail & distribution management
5
Journal of marketing research
5
Journal of retailing
5
Sensory marketing : research on the sensuality of products
5
Cogent business & management
4
Journal of fashion marketing and management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European Journal of Marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of market research
3
International journal of technology marketing : IJTMkt
3
Journal of Consumer Marketing
3
Journal of consumer behaviour
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Longer lasting products : alternatives to the throwaway society
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Multisensory packaging : designing new product experiences
3
PhD series / Copenhagen Business School
3
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ECONIS (ZBW)
10
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date (oldest first)
1
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
2
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
5
New
product
design
: concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
6
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
7
Product
design
for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
8
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
9
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
10
Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra
;
Raghunathan, Rajagopal
;
Mahajan, Vijay
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
Saved in:
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