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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Konsumentenverhalten
Social Web
Marketing management
12
Marketingmanagement
12
Consumer behaviour
7
integrated marketing communications
7
marketing communications
7
Social web
6
Advertising
4
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Werbung
4
Brand image
3
Markenimage
3
social media
3
Advertising effects
2
Beziehungsmarketing
2
Brand equity
2
Communication
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Environmental consciousness
2
Firm performance
2
Ghana
2
Green marketing
2
Integrated marketing communications
2
Kommunikation
2
Microfinance
2
Mikrofinanzierung
2
Public relations
2
Relationship marketing
2
Stakeholder
2
Umweltbewusstsein
2
Unternehmenserfolg
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Viral marketing
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Virales Marketing
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business performance
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Barnes, Nora Ganim
1
Buchanan-Oliver, Margo
1
Chakravorty, Devarpan
1
Chipp, Kerry Fiona
1
Erkkila, Taina
1
Fitzgerald, Emma May
1
Gaeth, Gary J.
1
Grimmer, Martin
1
Jacobsen, Stephanie L.
1
Jain, Gaurav
1
Khan Md. Raziuddin Taufique
1
Luoma-aho, Vilma
1
Men, Linjuan Rita
1
Muela-Molina, Clara
1
Nayakankuppam, Dhananjay
1
Penagos-Londoño, Gabriel I.
1
Perelló-Oliver, Salvador
1
Porcu, Lucia
1
Ruiz-Moreno, Felipe
1
Shrivastava, Sunaina
1
Suay-Pérez, Francisco
1
Tsai, Wan-Hsiu Sunny
1
Uzunoğlu, Ebru
1
Woolley, Meghann
1
Öksüz, Burcu
1
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Journal of marketing communications
The journal of product & brand management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
European journal of marketing : EJM
9
European journal of marketing
4
Journal of business research : JBR
4
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing
3
The international journal of bank marketing : IJBM
3
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Palgrave Studies of Marketing in Emerging Economies
2
Springer eBook Collection
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
California management review
1
Central European business review : CEBR
1
Conference proceedings Trends in Business Communication 2020
1
Corporate board : role, duties & composition; accountability, responsability, committment
1
Corporate communications : an international journal
1
Economic analysis : EA
1
European research studies
1
International journal of arts management
1
International journal of business competition and growth : IJBCG
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of decision sciences, risk and management
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of Islamic marketing
1
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ECONIS (ZBW)
11
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Date (oldest first)
1
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
2
Integrating environmental values and emotion in green
marketing
communications
inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Customer perceived integrated
marketing
communications
: a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Advertising self-regulation (ASR) in Spain : an analysis of complaints and resolutions
Perelló-Oliver, Salvador
;
Muela-Molina, Clara
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 553-569
Persistent link: https://www.econbiz.de/10012203336
Saved in:
6
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
7
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
8
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
9
New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"
Uzunoğlu, Ebru
;
Öksüz, Burcu
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 270-290
Persistent link: https://www.econbiz.de/10010390882
Saved in:
10
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
1
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