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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"Social Web"
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Marketing management
Social Web
Marketingmanagement
12
Consumer behaviour
7
Konsumentenverhalten
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integrated marketing communications
7
marketing communications
7
Social web
6
Advertising
4
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
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social media
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Buchanan-Oliver, Margo
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Chipp, Kerry Fiona
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Erkkila, Taina
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Journal of marketing communications
The journal of product & brand management
European journal of marketing : EJM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Corporate communications : an international journal
5
European journal of marketing
4
Journal of marketing
4
Business horizons
3
International journal of internet marketing and advertising : IJIMA
3
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of business strategy
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing intelligence & planning
2
Palgrave Studies of Marketing in Emerging Economies
2
Psychology & marketing
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Springer eBook Collection
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
15
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Date (oldest first)
1
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
2
Integrating environmental values and emotion in green
marketing
communications
inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Customer perceived integrated
marketing
communications
: a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Integrated
marketing
communications
, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
6
Integrated
marketing
communications
, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
7
Content analysis of the empirical research on IMC from 2000 to 2015
S̆erić, Maja
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 647-685
Persistent link: https://www.econbiz.de/10011927546
Saved in:
8
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
9
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
10
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
1
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