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~isPartOf:"Journal of marketing communications"
~subject:"United States"
~subject:"Virales Marketing"
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Search: subject_exact:"Online advertising"
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United States
Virales Marketing
Internet marketing
112
Online-Marketing
112
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
58
Social web
58
Advertising effects
56
Werbewirkung
56
Advertising
40
Werbung
38
Viral marketing
30
Brand management
26
Markenführung
26
social media
25
Brand image
16
Markenimage
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Relationship marketing
12
Marketing management
10
Marketingmanagement
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Confidence
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Vertrauen
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advertising
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Brand
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Markenartikel
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Electronic Commerce
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Huh, Jisu
2
Kareklas, Ioannis
2
Muehling, Darrel D.
2
Weber, T. J.
2
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Balboni, Bernardo
1
Barnes, Nora Ganim
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Belanche, Daniel
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Bergiel, Blaise
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Brunel, Frédéric F.
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Buttle, Francis A.
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Carley, Kathleen M.
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Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Coelho, Pedro Simões
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Dalakas, Vassilis
1
Datta, Biplab
1
Eells, Danielle
1
Erkan, Ismail
1
Evans, Chris
1
Flavián Blanco, Carlos
1
Fournier, Susan
1
Fullerton, Jami A.
1
Gistri, Giacomo
1
Groeger, Lars
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Ham, Chang-Dae
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Hazari, Sunil
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Jacob, Frank
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Karabas, Ismail
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Khan, Euna Mehnaz
1
Kim, Eunah
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Journal of marketing communications
Journal of business research : JBR
77
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information systems research : ISR
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
International journal of electronic marketing and retailing : IJEMR
28
Tourism management : research, policies, practice
28
Electronic commerce research
23
Journal of internet commerce
22
Journal of management information systems : JMIS
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
International journal of advertising : the review of marketing communications
21
Journal of travel and tourism marketing
21
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Psychology & marketing
18
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing
16
The journal of product & brand management
15
Business horizons
13
International journal of advertising : the quarterly review of marketing communications
13
SpringerLink / Bücher
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
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ECONIS (ZBW)
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
5
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
8
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
9
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
10
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
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