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~isPartOf:"Journal of marketing for higher education"
~subject:"Bildungspolitik"
~subject:"Higher education institution"
~subject:"Marketingmanagement"
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Bildungspolitik
Higher education institution
Marketingmanagement
Hochschule
146
Students
77
Studierende
77
Studium
42
University education
42
Brand management
34
Markenführung
34
higher education
31
Nonprofit marketing
27
Nonprofit-Marketing
27
USA
25
United States
25
Beziehungsmarketing
24
Relationship marketing
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
19
Online-Marketing
19
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18
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18
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17
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Social web
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Consumer behaviour
13
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Marketing management
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Higher education
8
student satisfaction
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Educational behaviour
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Großbritannien
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5
Australien
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Peruta, Adam
3
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3
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3
Bonilla Quijada, MarÃa del RocÃo
2
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2
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2
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2
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2
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2
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2
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2
Omar, Maktoba
2
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2
Simões, Cláudia
2
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2
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1
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1
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1
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Alcaide-Pulido, Purificación
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1
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1
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1
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1
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Journal of marketing for higher education
NBER working paper series
301
Discussion paper series / IZA
275
Economics of education review
269
NBER Working Paper
242
Working paper / National Bureau of Economic Research, Inc.
211
The journal of technology transfer
199
IZA Discussion Paper
168
Research policy : policy, management and economic studies of science, technology and innovation
138
Technological forecasting & social change : an international journal
98
Education economics
95
Administrative Sciences : open access journal
81
CESifo working papers
76
Applied economics
71
The international journal of management education
69
Journal of education for business
66
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
Beiträge zur Hochschulpolitik
59
Journal of business research : JBR
57
Journal of sports economics
55
Applied economics letters
51
International journal of education economics and development
51
Working paper
49
Advances in higher education and professional development (AHEPD) book series
46
Journal of sport management : the official journal of the North American Society of Sport Management
46
SpringerLink / Bücher
46
Higher School of Economics Research Paper
44
Socio-economic planning sciences : the international journal of public sector decision-making
44
Amfiteatru economic : an economic and business research periodical
43
Discussion paper
41
Cogent business & management
37
International entrepreneurship and management journal
37
Forum Hochschule
36
Journal of information & knowledge management : JIKM
36
International review on public and non-profit marketing
35
Journal of open innovation : technology, market, and complexity
35
Regional studies
35
China economic review : an international journal
34
European research studies
34
CESifo Working Paper Series
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ECONIS (ZBW)
146
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81
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
82
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
83
A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets
Gai, Lili
;
Xu, Chunhao
;
Pelton, Lou E.
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011618647
Saved in:
84
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
85
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
86
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
87
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
88
Characterizing Twitter communication : a case study of international engineering academic units
Palmer, Stuart
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 257-273
Persistent link: https://www.econbiz.de/10010442294
Saved in:
89
Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
Saved in:
90
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
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