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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Markenführung"
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Search: subject_exact:"Brand management"
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Markenführung
Brand management
441
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
317
Markenimage
317
Brand
221
Markenartikel
219
Beziehungsmarketing
109
Relationship marketing
109
Social Web
71
Social web
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Internet marketing
56
Online-Marketing
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Marketing management
42
Marketingmanagement
42
Brand loyalty
39
Advertising effects
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Werbewirkung
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Emotion
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Brand architecture
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Brand extension
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Guzman, Francisco
11
Baumgarth, Carsten
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Christodoulides, George
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Fetscherin, Marc
4
Roper, Stuart
4
Veloutsou, Cleopatra
4
Abratt, Russell
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Azar, Salim L.
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Fang, Xiang
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Gammoh, Bashar S.
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Merrilees, Bill
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Mingione, Michela
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Odoom, Raphael
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Paswan, Audhesh K.
3
Pitt, Leyland F.
3
Pras, Bernard
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Anaya-Sánchez, Rafael
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Badrinarayanan, Vishag
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Baghi, Ilaria
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Bal, Anjali
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Bettinelli, Cristina
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Boltz, Dirk-Mario
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Carrillat, François A.
2
Centeno-Velázquez, Edgar
2
Cova, Bernard
2
Cuny, Caroline
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of product & brand management
Journal of business research : JBR
583
The journal of brand management : an international journal
552
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia
;
Osanami Törngren, Sayaka
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10014450071
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Guest editorial: cultivating a broader paradigm to understand family business brands and the branding process
Botero, Isabel
;
Pedeliento, Giuseppe
;
Bettinelli, Cristina
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 673-680
Persistent link: https://www.econbiz.de/10014315435
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