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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
79
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Marketing management
41
Marketingmanagement
41
Market research
26
Marktforschung
26
Brand image
25
Markenimage
25
Theorie
17
Theory
17
USA
17
United States
17
Advertising effects
14
Werbewirkung
14
Brand
13
Markenartikel
13
Sales promotion
13
Verkaufsförderung
13
Lieferantenmanagement
12
Supplier relationship management
12
Innovation
11
New product development
11
Produktentwicklung
11
Customer satisfaction
10
Customer value
10
Innovation management
10
Innovationsmanagement
10
Kundenwert
10
Kundenzufriedenheit
10
Marketing theory
10
Marketingtheorie
10
Präferenztheorie
10
Selling
10
Theory of preferences
10
Verkauf
10
Bayes-Statistik
9
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Undetermined
21
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Article
78
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1
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Article in journal
79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
79
Author
All
Kumar, V.
6
Gijsbrechts, Els
4
Wedel, Michel
3
Zhao, Yi
3
Aribarg, Anocha
2
Batra, Rajeev
2
Dahl, Darren W.
2
Dhar, Ravi
2
Feinberg, Fred M.
2
Krishna, Aradhna
2
McFerran, Brent
2
Paap, Richard
2
Shah, Denish
2
Soman, Dilip
2
Aksoy, Lerzan
1
Amaldoss, Wilfred
1
Amir, On
1
Anderson, Eric T.
1
Arora, Neeraj
1
Ascarza, Eva
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Baumgartner, Hans
1
Bawa, Kapil
1
Bettman, James R.
1
Billeter, Darron M.
1
Bitner, Mary Jo
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Boksem, Maarten
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bradlow, Eric T.
1
Brasel, S. Adam
1
Braun, Michael
1
Brinberg, David
1
Bronnenberg, Bart J.
1
Bucklin, Randolph E.
1
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Journal of marketing research : JMR
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
299
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
Journal of the Academy of Marketing Science
152
European journal of marketing : EJM
149
Journal of travel and tourism marketing
143
Journal of marketing communications
140
Marketing intelligence & planning
138
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of strategic marketing
125
Journal of hospitality marketing & management
123
Journal of retailing
123
Cogent business & management
121
International journal of contemporary hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
99
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
The service industries journal
93
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of promotion management : innovations in planning and applied research
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of global marketing
79
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ECONIS (ZBW)
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79
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1
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
2
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
3
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Saved in:
4
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
5
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
6
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
7
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
8
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
9
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
10
Beyond the target customer : social effects of customer relationship
management
campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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