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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Publication / Union of International Associations"
~subject:"Brand management"
~subject:"Nonprofit-Marketing"
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Brand management
Nonprofit-Marketing
International organization
160
Internationale Organisation
160
Welt
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World
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Nonprofit organization
98
Nonprofit-Organisation
98
Fundraising
36
Nonprofit marketing
25
Ehrenamtliche Arbeit
19
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Social Web
16
Social web
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Consumer behaviour
12
Konsumentenverhalten
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Markenführung
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nonprofit
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nonprofit organizations
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Australia
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Australien
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Public relations
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Journal of nonprofit & public sector marketing
Publication / Union of International Associations
International review on public and non-profit marketing
21
Journal of philanthropy and marketing
15
Nonprofit management & leadership
12
The journal of brand management : an international journal
12
Nonprofit and voluntary sector quarterly
11
International journal of nonprofit and voluntary sector marketing
8
Journal of business research : JBR
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
International journal of nonprofit & voluntary sector marketing
4
Nonprofit marketing : sectoral applications
4
Nonprofit-PR
4
The evolution of nonprofit marketing
4
Journal of public policy & marketing
3
National Bureau of Economic Research Conference Report
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
The Routledge companion to nonprofit marketing
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
Arts marketing : an international journal ; AM
2
Australasian marketing journal
2
DBA Africa management review
2
DBI-Materialien
2
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
2
European journal of marketing
2
European journal of marketing : EJM
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Financial Studies : open access journal
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
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ECONIS (ZBW)
32
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1
Nonprofit
organizations
' dialogic use of social media : principles and practice
Li, Yannan
;
Voida, Amy
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014514744
Saved in:
2
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
3
Service-dominant logic and nonprofit
organizations
: a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
4
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
5
A stakeholder perspective on the market orientation of Swiss nonprofit
organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
6
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
7
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit
organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
8
Volunteer brand equity? : exploring the adoption of Employee Brand Equity (EBE) dimensions to understand volunteers' contributions to build nonprofit
organizations
' brands
Nogueira, Mafalda
;
Santarém, Francisco
;
Gomes, Sandra
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
1
,
pp. 73-104
Persistent link: https://www.econbiz.de/10012200057
Saved in:
9
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
10
College students' intention to volunteer for non-profit
organizations
: does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
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