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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject:"Social Web"
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Social Web
313
Social web
313
Consumer behaviour
110
Konsumentenverhalten
110
Internet marketing
109
Online-Marketing
109
Social media
69
Social network
50
Soziales Netzwerk
49
Brand management
40
Markenführung
40
Beziehungsmarketing
35
Relationship marketing
35
Digitalisierung
30
Digitization
30
Viral marketing
30
Virales Marketing
30
Advertising effects
26
Werbewirkung
26
Online retailing
25
Online-Handel
25
social media
25
Advertising
24
Werbung
24
E-commerce
23
Electronic Commerce
23
Brand image
22
Innovation
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22
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17
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Social relations
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Coronavirus
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313
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313
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Loureiro, Sandra Maria Correia
7
Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Hajli, Nick
4
Laurell, Christofer
4
Sandström, Christian
4
Bhatti, Zeeshan Ahmed
3
Dhir, Amandeep
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Foroudi, Pantea
3
Islam, Nazrul
3
Kaur, Puneet
3
Lin, Chieh-Peng
3
Osei-Frimpong, Kofi
3
Sarmento, Eduardo Moraes
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Ali, Maged
2
Azab, Nahed
2
Barlatier, Pierre-Jean
2
Benyoucef, Morad
2
Bilro, Ricardo Godinho
2
Bourlakis, Michael
2
Caputa, Wiesława
2
Chen, Shih-Chih
2
Dora, Manoj
2
Guerreiro, João Pedro Silva Martins
2
Gupta, Suraksha
2
Gómez, Andrés
2
Ibrahim, Blend
2
Kachour, Maher
2
Landoli, Luca
2
Lichy, Jessica
2
Lin, Xiaolin
2
Liu, Yang
2
Mahto, Raj V.
2
Mariani, Marcello M.
2
Martínez-Torres, María del Rocío
2
Mas, José M.
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Journal of promotion management : innovations in planning and applied research
Technological forecasting & social change : an international journal
Journal of business research : JBR
455
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
313
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
4
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
5
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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