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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject_exact:"Advertising effects"
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Konsumentenverhalten
Marketingmanagement
Advertising effects
81
Werbewirkung
81
Consumer behaviour
66
Advertising
54
Werbung
54
Internet marketing
38
Online-Marketing
38
Social Web
23
Social web
23
Brand management
19
Markenführung
19
Brand image
16
Markenimage
16
Celebrity endorsement
10
Celebrity-Werbung
10
Emotion
10
advertising
10
social media
10
Viral marketing
9
Virales Marketing
9
Brand
6
Markenartikel
6
Marketing management
6
Product Placement
6
Product placement
6
Sponsoring
6
Sponsorship
6
Credibility
5
Glaubwürdigkeit
5
Mobile communications
5
Mobilkommunikation
5
Sales promotion
5
Verkaufsförderung
5
Beziehungsmarketing
4
Corporate disclosure
4
Mobile Marketing
4
Mobile marketing
4
Relationship marketing
4
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3
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Article
67
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67
Aufsatz in Zeitschrift
67
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English
67
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Bang Nguyen Viet
3
Arora, Nilesh
2
Feng, Yang
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
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Ali, Azmat
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Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Binford, Matthew T.
1
Boeck, Harold
1
Boutsouki, Christina
1
Breves, Priska
1
Bukhari, Syed Arsalan Haider
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Chan, Kara
1
Chen, Chun-Hsien
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Cho, Su Yeon
1
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1
Chung, Yoo Jin
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Corner, Gabrielle
1
Dai, Yue
1
Dalakas, Vassilis
1
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1
Ding Hooi Ting
1
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Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
140
Journal of business research : JBR
138
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
91
Journal of retailing and consumer services
68
Journal of promotion management : JPM
64
Journal of advertising research
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
24
Marketing intelligence & planning
24
International journal of hospitality management
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
SpringerLink / Bücher
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
18
Journal of the Academy of Marketing Science
17
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
Journal of consumer marketing
16
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ECONIS (ZBW)
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
7
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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