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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
~subject:"Firmenimage"
~type:"article"
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Search: subject_exact:"Markenführung"
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Brand image
Firmenimage
Brand management
70
Markenführung
70
Consumer behaviour
55
Konsumentenverhalten
55
Markenimage
44
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
24
Relationship marketing
24
Brand
23
Markenartikel
23
Advertising effects
19
Werbewirkung
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11
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social media
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Marketing management
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Marketingmanagement
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Brand loyalty
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Instagram
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Kundenzufriedenheit
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Sales promotion
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Verkaufsförderung
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brand equity
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purchase intention
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Bang Nguyen Viet
2
Loureiro, Sandra Maria Correia
2
Yang, Jing
2
Ababneh, Bashar
1
Abbas, Syed Mudasser
1
Abratt, Russell
1
Aburumman, Asad
1
Al Qeed, Marzouq Ayed
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Aljarah, Ahmad
1
Amjad, Fiza
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Anghelcev, George
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Aslam, Madiha
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Bae, Mikyeung
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Bahtiar Mohamad
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Baig, Sajjad Ahmad
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Bilro, Ricardo Godinho
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Biswal, Santosh Kumar
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
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1
Chopra, Anjali
1
Durif, Fabien
1
Escandon-Barbosa, Diana
1
Fayed, Abeer Elsayed
1
Fitriati, Rachma
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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Gillani, Syed Hussain Mustafa
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Goyal, Anita
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Huang, Jianping
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Huang, Yan
1
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1
Jacob, Isaac
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
350
The journal of brand management : an international journal
296
The journal of product & brand management
282
Journal of retailing and consumer services
164
European journal of marketing : EJM
82
Asia Pacific journal of marketing and logistics
72
Psychology & marketing
71
Journal of marketing communications
68
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
59
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of strategic marketing
52
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
47
The IUP journal of brand management : IJBRM
45
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
42
Journal of the Academy of Marketing Science
42
The journal of consumer marketing
42
International marketing review
41
International journal of consumer studies
40
Journal of marketing
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Qualitative market research : an international journal
29
Global business review
27
International journal of contemporary hospitality management
27
Journal of international marketing
27
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ECONIS (ZBW)
44
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
6
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
7
Destination marketing and domestic tourist satisfaction : the intervening effect of customer-based destination brand equity
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 302-331
Persistent link: https://www.econbiz.de/10014447616
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
10
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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