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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Digitale Plattform
Konsumentenverhalten
Online-Marketing
Social Web
70
Social web
70
Internet marketing
52
Consumer behaviour
47
Brand management
26
Markenführung
26
social media
24
Advertising effects
23
Werbewirkung
23
Advertising
19
Werbung
19
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
14
purchase intention
8
Facebook
7
Brand
6
Instagram
6
Markenartikel
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Public relations
5
social media marketing
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Glaubwürdigkeit
4
influencer marketing
4
Brand loyalty
3
Communication
3
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Article
63
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63
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63
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English
63
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Loureiro, Sandra Maria Correia
5
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Alhouti, Sarah
1
Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
Backes, Kayla
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Chen, Caleb Huanyong
1
Cho, Su Yeon
1
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1
Chung, Yoo Jin
1
Chwialkowska, Agnieszka
1
Dalakas, Vassilis
1
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1
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Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Dua, Sahil
1
Eastman, Jacqueline Kilsheimer
1
Eells, Danielle
1
Elsharnouby, Tamer H.
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
301
Journal of retailing and consumer services
188
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
108
Technological forecasting & social change : an international journal
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of marketing communications
73
Information systems research : ISR
72
International journal of advertising : the review of marketing communications
71
Tourism management : research, policies, practice
65
The journal of product & brand management
63
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of internet commerce
58
Journal of management information systems : JMIS
56
Business horizons
55
International journal of electronic marketing and retailing : IJEMR
54
International journal of hospitality management
53
International journal of technology marketing : IJTMkt
48
Journal of electronic commerce research : JECR
48
Psychology & marketing
48
Cogent business & management
47
Electronic commerce research
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
The journal of brand management : an international journal
44
International journal of consumer studies
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
SpringerLink / Bücher
42
International journal of business information systems : IJBIS
41
Journal of marketing management : MM
41
Springer eBook Collection
40
Journal of travel and tourism marketing
39
Marketing intelligence & planning
39
Journal of marketing
38
International journal of electronic commerce : IJEC
37
International journal of contemporary hospitality management
36
Journal of hospitality marketing & management
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
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ECONIS (ZBW)
63
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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