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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Konsumentenverhalten
Customer integration
29
Kundenintegration
29
Relationship marketing
18
Betriebliche Wertschöpfung
14
Value creation
14
Consumer behaviour
12
Customer value
9
Kundenwert
9
Social Web
8
Social web
8
Co-creation
7
Customer satisfaction
7
Kundenzufriedenheit
7
Customer engagement
6
Holiday behaviour
6
Service-Dominant Logic
6
Service-dominant logic
6
Urlaubsverhalten
6
Brand management
5
Markenführung
5
Value co-creation
5
Internet marketing
4
Online-Marketing
4
Social media
4
Tourism
4
Tourismus
4
Brand image
3
Dienstleistungsqualität
3
Hotel industry
3
Hotellerie
3
Markenimage
3
Service quality
3
Tourism industry
3
Tourism marketing
3
Tourismusmarketing
3
Tourismuswirtschaft
3
Viral marketing
3
Virales Marketing
3
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English
20
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AbouAish, Ehab
1
Altinay, Levent
1
Berenguer Contrí, Gloria
1
Buhalis, Dimitrios
1
Busser, James A.
1
Cabiddu, Francesca
1
Cao, Limei
1
Chan, Eric S. W.
1
Chathoth, Prakash K.
1
Chen, Ye-Li
1
Chen, Yu Hsin
1
Daly, Timothy
1
Dolan, Rebecca
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Evers, Uwana
1
Fathy, Doaa
1
Fiore, Ann Marie
1
Frau, Moreno
1
Frigau, Luca
1
González-Mansilla, Óscar
1
Gouthro, Mary Beth
1
Grissemann, Ursula S.
1
Harrigan, Paul
1
Harrington, Robert J.
1
Huang, Guihai
1
Jachna, Timothy
1
Ji, Chunli
1
Ji, Haipeng
1
Kemper, Joya
1
Keng, Ching-Jui
1
Kirillova, Ksenia
1
Koronaki, Eirini
1
Li, Hengyun
1
Liu, Hongbo
1
Mahrous, Abeer A.
1
Manchiraju, Srikant
1
Mieiro, Susana
1
Miles, Morgan P.
1
Moital, Miguel
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Tourism management : research, policies, practice
Journal of business research : JBR
90
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of services marketing
33
Journal of service management
29
International journal of hospitality management
24
The service industries journal
21
Journal of strategic marketing
19
SpringerLink / Bücher
18
The journal of business & industrial marketing
18
Journal of marketing management : MM
16
The journal of product & brand management
16
Journal of service research : JSR
15
Customer engagement : contemporary issues and challenges
14
Service business
14
Journal of marketing
13
Journal of the Academy of Marketing Science
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of innovation management
12
Marketing intelligence & planning
12
Technological forecasting & social change : an international journal
12
Handbook of research on customer engagement
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of service research
11
International journal of contemporary hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of service theory and practice : JSTP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Services marketing quarterly
9
The journal of brand management : an international journal
9
Business horizons
8
International journal of consumer studies
8
Journal of hospitality marketing & management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Research policy : policy, management and economic studies of science, technology and innovation
8
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
4
A process perspective on experience co-creation : how pre-trip involvement prompts destination loyalty
Cao, Limei
;
Xie, Dengming
;
Qu, Ying
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013555026
Saved in:
5
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
6
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
7
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
8
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
9
Nonverbal communication in hotels as a medium of experience co-creation
Shahidul Islam, Mohammad
;
Kirillova, Ksenia
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648372
Saved in:
10
Complaining practices on social media in tourism : a value co-creation and co-destruction perspective
Dolan, Rebecca
;
Seo, Yuri
;
Kemper, Joya
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 35-45
Persistent link: https://www.econbiz.de/10012004632
Saved in:
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