//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Services marketing quarterly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Märkten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
53
Marktsegmentierung
53
Consumer behaviour
30
Konsumentenverhalten
30
Target group
11
Tourism marketing
11
Tourismusmarketing
11
Zielgruppe
11
Holiday behaviour
9
Urlaubsverhalten
9
Einzelhandel
8
Retail trade
8
Segmentation
8
Distribution channel
7
Online retailing
7
Online-Handel
7
Vertriebsweg
7
Beziehungsmarketing
6
Cluster analysis
6
Clusteranalyse
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Tourism
6
Tourismus
6
USA
4
United States
4
market segmentation
4
Agrotourismus
3
Consumer segmentation
3
Destination management
3
Destinationsmanagement
3
E-commerce
3
Electronic Commerce
3
Gambling
3
Glücksspiel
3
International tourism
3
Internationaler Tourismus
3
Internet marketing
3
Lebensstil
3
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Case study
4
Fallstudie
4
Language
All
English
53
Author
All
Sands, Sean
3
Ferraro, Carla
2
Smith, Wayne W.
2
Almli, Valérie L.
1
Anable, Jillian
1
Arain, Zulfiqar Ali
1
Arias-Oliva, Mario
1
Arnold, Sally
1
Aschemann-Witzel, Jessica
1
Bahng, Young Jin
1
Bauchrowitz, Alexander
1
Bitsani, Evgenia
1
Brace-Govan, Jan
1
Brand, Christian
1
Brooks, David
1
Brunamonti, Marco
1
Calvo-Porral, Cristina
1
Campbell, Colin L.
1
Cardoso, Margarida G. M. S.
1
Carless, Luke
1
Chandrashekar, Deepak
1
Chawla, Deepak
1
Chen, Chun-Chu
1
Choi, Kyuhwan
1
Chou, Cindy Yunhsin
1
Chyong-ru, Liu
1
Crockford, Lily
1
Cuellar, Steven S.
1
Dahana, Wirawan Dony
1
Deshmukh, Arun Kumar
1
Dias, José G.
1
Dioko, Leonardo A. N.
1
Dong, Erwin
1
Díaz, Asunción
1
Erevelles, Sunil
1
Fayed, Ramzi
1
Finnamore, Katie
1
Fong, Hoc N.
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of vacation marketing : an international journal
Services marketing quarterly
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
2
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang
;
Lee, Chia-Chi
;
Chou, Cindy Yunhsin
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
Saved in:
3
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
4
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
5
The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
Saved in:
6
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
7
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
8
Behavioral changes of multichannel customers : their persistence and influencing factors
Li, Xi
;
Dahana, Wirawan Dony
;
Li, Tongmao
;
Yuan, Jingbo
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431695
Saved in:
9
My style, my food, my waste! : consumer food waste-related lifestyle segments
Aschemann-Witzel, Jessica
;
Hooge, Ilona E. de
;
Almli, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433375
Saved in:
10
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->