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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Consumer behaviour"
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Search: subject_exact:"Wahrnehmung"
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Consumer behaviour
Wahrnehmung
94
Perception
88
Konsumentenverhalten
67
Markenimage
14
Brand image
13
Brand management
13
Markenführung
13
Deutschland
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Germany
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Advertising effects
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Customer satisfaction
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Kundenzufriedenheit
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Visual perception
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Otterbring, Tobias
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Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
71
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Product experience
20
Journal of travel and tourism marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
13
Journal of marketing communications
12
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
The journal of product & brand management
11
Tourism management : research, policies, practice
11
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
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NBER working paper series
9
The international review of retail, distribution and consumer research
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of customer behaviour
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Journal of food products marketing
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NBER Working Paper
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The journal of brand management : an international journal
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Working paper / National Bureau of Economic Research, Inc.
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Cogent business & management
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Journal of behavioral decision making
7
Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : MM
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Journal of marketing research
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Journal of revenue and pricing management
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ECONIS (ZBW)
67
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1
An investigation into the relationship between clothing colors and gender stereotyping in children
Xue, Zhebin
;
Li, Qing
;
Zhao, Jian
;
Zeng, Xianyi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460782
Saved in:
2
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
5
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
6
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
Saved in:
7
The effects of acculturation on Hispanic Americans' perceptions of shoplifting
Becerra, Enrique P.
;
Brynildsen, Gina
;
Korgaonkar, Pradeep
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366280
Saved in:
8
Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction : A SOR approach
Errajaa, Karim
;
Hombourger-Barès, Sabrina
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366404
Saved in:
9
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
10
Thinking outside the bottle : effects of alternative wine packaging
Orlowski, Marissa
;
Lefebvre, Sarah
;
Back, Robin M.
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013401757
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