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~isPartOf:"Journal of retailing and consumer services"
~language:"bul"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Markenimage
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Brand
167
Markenartikel
164
Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
Vertrauen
129
Distribution channel
126
Vertriebsweg
126
Viral marketing
122
Virales Marketing
122
USA
108
United States
108
Pricing strategy
97
Preismanagement
96
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92
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92
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91
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1,950
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7
Konferenzbeitrag
7
Collection of articles of several authors
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Bulgarian
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Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Loureiro, Sandra Maria Correia
8
Quach, Sara
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Japutra, Arnold
7
Khan, Imran
7
Mehrotra, Ankit
7
Molinillo, Sebastian
7
Northey, Gavin
7
Souiden, Nizar
7
Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
Abdelmoety, Ziad Hassan
6
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
2,011
International journal of consumer studies
757
International journal of hospitality management
741
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
471
The journal of product & brand management
457
Asia Pacific journal of marketing and logistics
409
European journal of marketing : EJM
381
Journal of travel and tourism marketing
370
Tourism management : research, policies, practice
364
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing management : MM
334
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
315
Journal of retailing
314
Journal of marketing communications
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
296
Journal of marketing
294
Cogent business & management
293
Journal of fashion marketing and management
292
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
The international review of retail, distribution and consumer research
277
International journal of contemporary hospitality management
274
Marketing intelligence & planning
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
243
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
242
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,950
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
10
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
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