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~isPartOf:"Journal of service management"
~subject:"Brand management"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
E-commerce
Social Web
24
Social web
24
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
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9
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8
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8
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Aufsatz in Zeitschrift
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Ambtman, Anouk den
1
Benoit, Sabine
1
Bilstein, Nicola
1
Bloemer, Johanna M.
1
Bouquiaux, Lucille
1
Calder, Bobby J.
1
Cooper, Danielle
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Heere, Bob
1
Hogreve, Jens
1
Hollebeek, Linda D.
1
Horváth, Csilla
1
Jahn, Benedikt
1
Jakic, Ana
1
Kandampully, Jay
1
Kozinets, Robert V.
1
Kunz, Werner
1
Lock, Daniel
1
Malthouse, Edward C.
1
Martins, Carla Sofia
1
Maslowska, Ewa
1
Meyer, Anton
1
Patrício, Lia
1
Ramaseshan, B.
1
Sichtmann, Christina
1
Wagner, Maximilian Oskar
1
Weiger, Welf H.
1
Wetzel, Hauke
1
Wirtz, Jochen
1
Zhang, Ting Ting Christina
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Journal of service management
Journal of business research : JBR
129
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
56
The journal of product & brand management
56
The journal of brand management : an international journal
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Technological forecasting & social change : an international journal
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
International journal of electronic marketing and retailing : IJEMR
28
Journal of internet commerce
28
Journal of management information systems : JMIS
28
Journal of promotion management : innovations in planning and applied research
28
Electronic commerce research
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Information systems research : ISR
25
Journal of marketing management : MM
25
Business horizons
24
Journal of marketing communications
24
Tourism management : research, policies, practice
22
Marketing intelligence & planning
21
International journal of advertising : the review of marketing communications
19
International journal of business information systems : IJBIS
19
Journal of electronic commerce research : JECR
19
Journal of marketing
19
Journal of fashion marketing and management
18
International journal of hospitality management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Asia Pacific journal of marketing and logistics
16
International journal of electronic commerce : IJEC
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of contemporary hospitality management
15
Psychology & marketing
15
Cogent business & management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of open innovation : technology, market, and complexity
14
Journal of the Academy of Marketing Science
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
International journal of consumer studies
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
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ECONIS (ZBW)
11
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
3
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
4
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
5
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
6
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
7
Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine
;
Bilstein, Nicola
;
Hogreve, Jens
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
Saved in:
8
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
9
Managing brands and customer engagement in online brand communities
Wirtz, Jochen
;
Ambtman, Anouk den
;
Bloemer, Johanna M.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
Saved in:
10
Understanding participation in company social netnorks
Martins, Carla Sofia
;
Patrício, Lia
- In:
Journal of service management
24
(
2013
)
5
,
pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
Saved in:
1
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