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~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Human Resource Management"
~subject:"SME"
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Subject
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Beziehungsmarketing
Human Resource Management
SME
Marketing management
193
Marketingmanagement
193
Relationship marketing
170
Consumer behaviour
129
Konsumentenverhalten
129
Brand management
111
Markenführung
111
Brand image
66
Markenimage
66
Customer satisfaction
51
Kundenzufriedenheit
51
Firm performance
42
Strategic management
42
Strategisches Management
42
Unternehmenserfolg
42
Brand
40
Markenartikel
40
Dienstleistungsqualität
36
Service quality
36
Social Web
34
Social web
34
Lieferantenmanagement
30
Supplier relationship management
30
Competitive advantage
28
Innovation
28
Internet marketing
28
Online-Marketing
28
Wettbewerbsvorteil
28
KMU
27
market orientation
27
Customer integration
25
Kundenintegration
25
Marketing
25
Emerging economies
23
Innovation management
23
Innovationsmanagement
23
Schwellenländer
23
Betriebliche Wertschöpfung
22
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192
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192
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4
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4
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English
193
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Simkin, Lyndon
6
Gilmore, Audrey
5
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Canhoto, Ana Isabel Domingos
3
Carson, David
3
Harrigan, Paul
3
O'Dwyer, Michele
3
Thaichon, Park
3
Akter, Shahriar
2
Ashill, Nicholas
2
Bove, Liliana L.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Quinton, Sarah
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
909
SpringerLink / Bücher
632
The international journal of human resource management
618
Journal of retailing and consumer services
591
Industrial marketing management : the international journal for industrial and high-tech firms
489
International journal of hospitality management
385
International journal of human resource management
320
Cogent business & management
297
Human resource management
251
Human resource management review
246
The journal of business & industrial marketing
236
The journal of services marketing
229
The service industries journal
223
Springer eBook Collection
207
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
206
International journal of contemporary hospitality management
184
Employee relations
171
Journal of the Academy of Marketing Science
171
Gabler Edition Wissenschaft
166
Management revue : socio-economic studies
166
Journal of business ethics : JOBE
163
Technological forecasting & social change : an international journal
160
International journal of electronic customer relationship management : IJECRM
159
Tourism management : research, policies, practice
156
European journal of international management : EJIM
151
Europäische Hochschulschriften / 5
149
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
142
Human resource management journal
141
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
139
Management research review
137
International journal of manpower
134
Journal of hospitality marketing & management
132
International journal of innovation management
131
International entrepreneurship and management journal
129
Journal of small business and enterprise development
129
European research studies
124
International journal of entrepreneurship and small business
124
Journal of marketing
124
Marketing intelligence & planning
122
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ECONIS (ZBW)
193
Showing
1
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10
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193
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date (oldest first)
1
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
2
The digital era requires new
knowledge
to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new
knowledge
Quinton, Sarah
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 402-412
Persistent link: https://www.econbiz.de/10009781112
Saved in:
3
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green
knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
4
How talent capability can shape service analytics capability in the big data environment?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Barrett, Mary
; …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 521-539
Persistent link: https://www.econbiz.de/10012202770
Saved in:
5
The role of customer
management
capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos
;
Meadows, Maureen
;
Ball, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
Saved in:
6
Chinese relationship
management
: a qualitative study of banking in New Zealand
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
Saved in:
7
Reducing employee turnover intention : a customer relationship
management
perspective
Abdullateef, Aliyu Olayemi
;
Nyadzayo, Munyaradzi Wellington
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011894567
Saved in:
8
Combined effects of franchise
management
strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Burford, Oksana
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
Saved in:
9
Human resource
management
, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
10
CRM to social CRM : the integration of new technologies into customer relationship
management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
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