//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Indien"
~subject:"Market segmentation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktpositionierung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Indien
Market segmentation
Marktsegmentierung
30
Tourism marketing
11
Tourismusmarketing
11
Consumer behaviour
9
Holiday behaviour
9
Konsumentenverhalten
9
Urlaubsverhalten
9
Tourism
6
Tourismus
6
Target group
5
Zielgruppe
5
Cluster analysis
4
Clusteranalyse
4
USA
4
United States
4
market segmentation
4
Agrotourismus
3
Destination management
3
Destinationsmanagement
3
International tourism
3
Internationaler Tourismus
3
Marketing theory
3
Marketingtheorie
3
Rural tourism
3
Taiwan
3
Beziehungsmarketing
2
China
2
Customer analysis
2
Customer satisfaction
2
Gambling
2
Glücksspiel
2
Haustiere
2
India
2
Kundenanalyse
2
Kundenzufriedenheit
2
Macau
2
Mobile communications
2
Mobilkommunikation
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Case study
4
Fallstudie
4
Language
All
English
30
Author
All
Smith, Wayne W.
2
Balaji, M. S.
1
Berné, Carmen
1
Berte, Katrien
1
Bitsani, Evgenia
1
Boya, Unal O.
1
Brooks, David
1
Cardoso, Margarida G. M. S.
1
Chen, Annie Huiling
1
Chen, Chun-Chu
1
Cho, Chang-hoan
1
Choi, Kyuhwan
1
Chyong-ru, Liu
1
De Marez, Lieven
1
De Moor, Katrien
1
Dioko, Leonardo A. N.
1
Dong, Erwin
1
Dotson, Michael J.
1
Fong, Hoc N.
1
Fonseca, Jaime R. S.
1
García-Uceda, Esperanza
1
Greene, Henry
1
Greene, Shanti
1
Hattum, Pascal van
1
Heo, Jun
1
Herington, Carmel
1
Hoijtink, Herbert
1
Hultén, Bertil
1
Hung, Kuang-peng
1
Hyatt, Eva M.
1
Jiang, Jingxian Kelly
1
Kavoura, Androniki
1
Khallaayoune, Zakaria
1
Kim, Woo Gon
1
Leal Filho, Walter
1
Lee, Timothy J.
1
Li, Jun
1
Lin, Yueh-hsiu
1
Litvin, Stephen W.
1
Mansour, Mourad
1
more ...
less ...
Published in...
All
Journal of targeting, measurement and analysis for marketing
Journal of vacation marketing : an international journal
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
3
Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun
;
Wong, IpKin Anthony
;
Kim, Woo Gon
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
Saved in:
4
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
Saved in:
5
A new perspective on the Plog psychographic system
Litvin, Stephen W.
;
Smith, Wayne W.
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011581848
Saved in:
6
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
7
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
8
Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu
;
Wang, Yao-Chin
;
Lin, Yueh-hsiu
;
Jiang, …
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
Saved in:
9
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
10
Preferences for destination attributes : differences between short and long breaks
Herington, Carmel
;
Merrilees, Bill
;
Wilkins, Hugh
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10009743782
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->