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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Indien"
~subject:"Kanada"
~subject:"Market segmentation"
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Indien
Kanada
Market segmentation
Marktsegmentierung
15
Consumer behaviour
7
Konsumentenverhalten
7
Marketing theory
3
Marketingtheorie
3
Beziehungsmarketing
2
Cluster analysis
2
Clusteranalyse
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Customer analysis
2
Customer satisfaction
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Haustiere
2
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Kundenzufriedenheit
2
Mobile communications
2
Mobilkommunikation
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Pets
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1
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Balaji, M. S.
1
Berné, Carmen
1
Berte, Katrien
1
Boya, Unal O.
1
Cardoso, Margarida G. M. S.
1
Chen, Annie Huiling
1
Cho, Chang-hoan
1
De Marez, Lieven
1
De Moor, Katrien
1
Dotson, Michael J.
1
Fonseca, Jaime R. S.
1
García-Uceda, Esperanza
1
Greene, Henry
1
Greene, Shanti
1
Hattum, Pascal van
1
Heo, Jun
1
Hoijtink, Herbert
1
Hultén, Bertil
1
Hung, Kuang-peng
1
Hyatt, Eva M.
1
Khallaayoune, Zakaria
1
Leal Filho, Walter
1
Marchand, June
1
Mehmetoglu, Mehmet
1
Paço, Arminda M. Finisterra do
1
Peng, Norman
1
Ponnam, Abhilash
1
Raposo, Mário
1
Sarstedt, Marko
1
Schuurman, Dimitri
1
Vyncke, Patrick
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Wong, Ken Kwong-kay
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Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
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ECONIS (ZBW)
15
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Date (oldest first)
1
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
2
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
3
Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
Saved in:
4
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
5
Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Ponnam, Abhilash
;
Balaji, M. S.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009427433
Saved in:
6
Reducing the optimal to a useful number of clusters for model-based clustering
Hattum, Pascal van
;
Hoijtink, Herbert
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10008662160
Saved in:
7
"LOV" and the big screen : a value-system segmentation of movie goers
Marchand, June
;
Khallaayoune, Zakaria
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008840825
Saved in:
8
Identifying the green consumer: a segmentation study
Paço, Arminda M. Finisterra do
;
Raposo, Mário
;
Leal …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003830411
Saved in:
9
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Saved in:
10
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
1
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