//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Marketing management
131
Marketingmanagement
131
Theorie
26
Theory
26
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
21
Marketing
21
Deutschland
18
Germany
18
Marketing strategy
15
Firm performance
12
Market research
12
Marktforschung
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Strategisches Management
12
Unternehmenserfolg
12
USA
11
United States
11
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Bibliometrics
9
Bibliometrie
9
Brand management
9
Markenführung
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Marketing theory
8
Marketingtheorie
8
Strategic management
8
B-to-B-Marketing
7
Business-to-business marketing
7
Competitive advantage
7
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
16
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
5
Thesis
5
Bibliografie enthalten
3
Bibliography included
3
Language
All
English
16
German
5
Author
All
Kumar, V.
2
Arnold, Mark J.
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Chatterjee, Sharmila C.
1
Dahl, Darren W.
1
DeLeon, Anthony J.
1
Faßnacht, Martin
1
Grewal, Dhruv
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
He, Yi
1
Hillebrand, Bas
1
Homburg, Christian
1
Hsu, Liwu
1
Hult, G. Tomas M.
1
Jiang, Lan
1
Jozic, Danijel
1
Kashmiri, Saim
1
Kuehnl, Christina
1
Larimo, Jorma
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
McAlister, Leigh
1
Merz, Michael A.
1
Michaelidou, Nina
1
Moffett, Jordan W.
1
Nicol, Cameron Duncan
1
Nijholt, Jurriaan J.
1
Nijssen, E. J.
1
Orr, Linda M.
1
Ou, Yi-Chun
1
Peter, Sibylle Isabelle
1
Petersen, J. Andrew
1
Plangger, Kirk
1
Polo-Redondo, Yolanda
1
Pourazad, Naser
1
Rajan, Bharat
1
Ruyter, Ko de
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Neue betriebswirtschaftliche Forschung : Nbf
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
SpringerLink / Bücher
24
Journal of retailing and consumer services
23
European journal of marketing : EJM
17
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
4
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
5
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
6
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
Saved in:
8
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
9
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
10
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->