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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
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Search: subject_exact:"Customer relationship management"
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Brand image
Consumer behaviour
Service quality
Beziehungsmarketing
171
Relationship marketing
171
Konsumentenverhalten
82
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Salespeople
20
Verkaufspersonal
20
Marketing management
19
Marketingmanagement
19
Customer value
17
Kundenwert
17
Customer integration
14
Kundenintegration
14
Brand management
13
Firm performance
13
Internet marketing
13
Kundenbindungsprogramm
13
Loyalty program
13
Markenführung
13
Online-Marketing
13
Social Web
13
Social web
13
Unternehmenserfolg
13
Markenimage
12
USA
12
United States
12
Einzelhandel
11
Marketing theory
11
Marketingtheorie
11
Retail trade
11
Customer engagement
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer relationship management
9
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Free
7
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Article
93
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Article in journal
93
Aufsatz in Zeitschrift
93
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English
93
Author
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Kumar, V.
5
Homburg, Christian
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Voorhees, Clay M.
3
Blut, Markus
2
Brady, Michael K.
2
Dellaert, Benedict G. C.
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Grégoire, Yany
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Jozic, Danijel
2
Palmatier, Robert W.
2
Petersen, J. Andrew
2
Pick, Doreén
2
Rapp, Adam
2
Robinson, Stacey G.
2
Ruyter, Ko de
2
Sesé, F. Javier
2
Sharma, Amalesh
2
Steinhoff, Lena
2
Zhang, Jonathan Z.
2
Albrecht, Arne Keno
1
Allen, Alexis M.
1
Andrews, Michelle
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Arunachalam, S.
1
Aurier, Philippe
1
Babin, Barry J.
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Julie
1
Baker, Thomas L.
1
Bansal, Harvir S.
1
Bart, Yakov
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
498
Journal of business research : JBR
409
International journal of hospitality management
208
The journal of services marketing
156
The service industries journal
111
The journal of product & brand management
104
Journal of hospitality marketing & management
93
Journal of travel and tourism marketing
93
The journal of brand management : an international journal
90
International journal of contemporary hospitality management
89
Cogent business & management
84
Industrial marketing management : the international journal for industrial and high-tech firms
84
Psychology & marketing
80
Asia Pacific journal of marketing and logistics
79
Journal of strategic marketing
77
Journal of service management
73
Tourism management : research, policies, practice
73
Journal of retailing
70
Journal of service research : JSR
69
Marketing intelligence & planning
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
68
Services marketing quarterly
67
Service business
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of marketing
60
European journal of marketing : EJM
59
The international review of retail, distribution and consumer research
58
SpringerLink / Bücher
55
International journal of retail & distribution management
52
International journal of internet marketing and advertising : IJIMA
49
The international journal of bank marketing : IJBM
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
45
International journal of retail and distribution management
44
Journal of service research
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic customer relationship management : IJECRM
41
International journal of electronic marketing and retailing : IJEMR
40
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ECONIS (ZBW)
93
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
3
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
4
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
7
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
8
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
9
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
10
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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