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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
314
Konsumentenverhalten
314
Tourism marketing
280
Tourismusmarketing
280
Holiday behaviour
199
Urlaubsverhalten
199
Beziehungsmarketing
167
Relationship marketing
167
Tourism
160
Tourismus
160
Brand image
142
Markenimage
142
Destination management
126
Destinationsmanagement
126
Brand management
122
Customer satisfaction
115
Kundenzufriedenheit
115
Tourism industry
97
Tourismuswirtschaft
97
Dienstleistungsqualität
79
Internet marketing
79
Online-Marketing
79
Service quality
79
Viral marketing
66
Virales Marketing
66
Social Web
62
Social web
62
Hotel industry
57
Hotellerie
57
Marketing management
52
Marketingmanagement
52
Tourism destination
49
Tourismusregion
49
Market research
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Marktforschung
48
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46
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Han, Heesup
6
Hyun, Sunghyup Sean
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Ahn, Jiseon
3
Back, Ki-Joon
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Kaushik, Arun Kumar
3
Klink, Richard R.
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Kumar, Vikas
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Yu, Jongsik
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Ahuvia, Aaron
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Bagozzi, Richard P.
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Batra, Rajeev
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Chen, Qimei
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Chua, Bee-Lia
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DeSarbo, Wayne
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Gunasti, Kunter
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Huang, Zhuowei
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Hwang, Jinsoo
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Kang, Juhee
2
Keller, Kevin Lane
2
Kim, Insin
2
Kouril, Michal
2
Kucukusta, Deniz
2
Labrecque, Lauren I.
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Lo, Ada
2
Neslin, Scott A.
2
Newman, Kevin P.
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Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
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Trump, Rebecca K.
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Tung, Vincent Wing Sun
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Yagüe Guillén, María Jésus
2
Aguirre-Rodriguez, Alexandra
1
Ahmad, Naveed
1
Ahn, Hongmin
1
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Baek, Hyungshin
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Journal of travel and tourism marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
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ECONIS (ZBW)
122
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122
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1
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
2
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
6
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
7
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
8
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
9
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
10
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
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