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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Low-cost strategy"
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Low-cost strategy
11
Niedrigpreisstrategie
11
Consumer behaviour
5
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5
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5
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of marketing research : JMR
9
Journal of revenue and pricing management
9
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
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European journal of operational research : EJOR
4
Harvard business review : HBR
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Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Research in transportation economics
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Retail supply chain management : quantitative models and empirical studies
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Strategic management in the aviation industry
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ZEW discussion papers
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Advances in airline economics : competition policy and antitrust
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Applied economics letters
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Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
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Journal of the Academy of Marketing Science
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Journal of transport economics & policy : JTEP
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ECONIS (ZBW)
11
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
Saved in:
4
Making sense of (ultra) low-cost flights vertical differentiation in two-sided markets
Serio, Luigi
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 401-420
Persistent link: https://www.econbiz.de/10011819591
Saved in:
5
Price-matching guarantees with endogenous consumer search
Jiang, Juncai
;
Kumar, Nanda
;
Ratchford, Brian Thomas
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
Saved in:
6
Markdown or everyday low price? : the role of behavioral motives
Özer, Özalp
;
Zheng, Yanchong
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 326-346
Persistent link: https://www.econbiz.de/10011446184
Saved in:
7
Competitive price-matching guarantees : equilibrium analysis of the availability verification clause under demand uncertainty
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
Management science : journal of the Institute for …
59
(
2013
)
4
,
pp. 971-986
Persistent link: https://www.econbiz.de/10009741268
Saved in:
8
Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben
;
Barnes, Bradley R.
;
Rugimbana, Robert
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
Saved in:
9
The strategic perils of low cost outsourcing
Feng, Qi
;
Lu, Lauren Xiaoyuan
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1196-1210
Persistent link: https://www.econbiz.de/10009563498
Saved in:
10
Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet
;
Kim, Hee-woong
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
Saved in:
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