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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Marktforschung
Market research
13
Theorie
7
Theory
7
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5
Marketingmanagement
5
Consumer behaviour
3
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3
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Aufsatz in Zeitschrift
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Baker, Kenneth R.
1
Bradlow, Eric T.
1
Choe, Chongwoo
1
Colombo, Richard A.
1
Cong, Jiajia
1
Ebbes, Peter
1
Feit, Elea McDonnell
1
Gaba, Anil
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Toubia, Olivier
1
Urban, Glen L.
1
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1
Wang, Chengsi
1
Winkler, Robert L.
1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
11
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ECONIS (ZBW)
13
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1
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
2
A partial-order-based model to estimate individual preferences using panel data
Jagabathula, Srikanth
;
Vulcano, Gustavo
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1609-1628
Persistent link: https://www.econbiz.de/10011855645
Saved in:
3
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
4
Attribute-level heterogeneity
Ebbes, Peter
;
Liechty, John C.
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
Saved in:
5
Improving penetration forecasts using social interactions data
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
Saved in:
6
An optimal contact model for maximizing online panel response rates
Neslin, Scott A.
;
Novak, Thomas P.
;
Baker, Kenneth R.
; …
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
Saved in:
7
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
8
Implications of errors in survey data : a Bayesian model
Gaba, Anil
- In:
Management science : journal of the Institute for …
38
(
1992
)
7
,
pp. 913-925
Persistent link: https://www.econbiz.de/10001129143
Saved in:
9
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
10
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
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