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~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Beziehungsmarketing
Brand image
Consumer behaviour
122
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Relationship marketing
98
Marketing management
82
Marketingmanagement
82
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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1
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Article
147
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148
Aufsatz in Zeitschrift
148
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2
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2
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1
Sammelwerk
1
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English
148
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Bang, Nguyen
3
Leckie, Civilai
3
Oliveira, Marta Olivia Rovedder de
3
Amenuvor, Fortune Edem
2
Casidy, Riza
2
Guercini, Simone
2
Hollebeek, Linda D.
2
Kumar, Vikas
2
Lim, Ming
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Mysen, Tore
2
Phau, Ian
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Silveira, Cleo Schmitt
2
Singh, Ramendra
2
Svensson, Göran
2
Abdullah, Zulhamri
1
Abratt, Russell
1
Agarwal, Sharad
1
Agbemabiese, George Cudjoe
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Albaum, Gerald S.
1
Alwi, Sharifah
1
Amyx, Douglas
1
Anning-Dorson, Thomas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Basilisco, Richard
1
Bengtsson, Maria
1
Bharti, Kumkum
1
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Marketing intelligence & planning
Journal of business research : JBR
908
Journal of retailing and consumer services
694
Industrial marketing management : the international journal for industrial and high-tech firms
434
The journal of brand management : an international journal
322
The journal of product & brand management
319
International journal of hospitality management
313
SpringerLink / Bücher
302
The journal of services marketing
234
The journal of business & industrial marketing
203
The service industries journal
203
Journal of strategic marketing
200
Journal of the Academy of Marketing Science
197
Tourism management : research, policies, practice
178
Journal of travel and tourism marketing
177
Asia Pacific journal of marketing and logistics
162
Journal of marketing
162
European journal of marketing : EJM
159
Psychology & marketing
155
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Cogent business & management
125
Journal of service research : JSR
118
Journal of marketing management : MM
116
Journal of retailing
115
Gabler Edition Wissenschaft
113
Journal of service management
107
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of marketing communications
98
Services marketing quarterly
98
Marketing letters : a journal of research in marketing
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
92
International journal of internet marketing and advertising : IJIMA
90
International journal of retail & distribution management
89
The international journal of bank marketing : IJBM
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
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ECONIS (ZBW)
148
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1
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148
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1
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
6
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
7
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
8
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
9
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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