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~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Human Resource Management"
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Beziehungsmarketing
Human Resource Management
Consumer behaviour
122
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Relationship marketing
98
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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62
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1
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Article
98
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98
Aufsatz in Zeitschrift
98
Case study
1
Fallstudie
1
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English
98
Author
All
Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Abu-ElSamen, Amjad A.
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Akroush, Mamoun N.
1
Albaum, Gerald S.
1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
Bove, Liliana L.
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Cawsey, Timothy
1
Chalmeta, Ricardo
1
Chan, Peter Shiu-fai
1
Chang, Kirk
1
Chaniotakis, Ioannis E.
1
Chawla, Vaibhav
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
723
The international journal of human resource management
595
Journal of retailing and consumer services
585
SpringerLink / Bücher
450
Industrial marketing management : the international journal for industrial and high-tech firms
405
International journal of hospitality management
346
International journal of human resource management
286
Human resource management
245
Human resource management review
245
The journal of services marketing
225
The service industries journal
199
The journal of business & industrial marketing
196
International journal of contemporary hospitality management
179
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
162
Employee relations
156
Management revue : socio-economic studies
154
Cogent business & management
153
International journal of electronic customer relationship management : IJECRM
141
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
Gabler Edition Wissenschaft
126
International journal of manpower
126
Springer eBook Collection
126
Journal of marketing
124
Tourism management : research, policies, practice
124
Journal of hospitality marketing & management
123
Journal of service research : JSR
119
Journal of travel and tourism marketing
115
Journal of business ethics : JOBE
113
The journal of product & brand management
112
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
111
Journal of service management
109
Asia Pacific journal of marketing and logistics
107
Business horizons
106
The journal of brand management : an international journal
105
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
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ECONIS (ZBW)
98
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1
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98
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1
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
6
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
7
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
8
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
9
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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