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~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Führungsstil"
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Consumer behaviour
Führungsstil
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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Undetermined
88
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Article
124
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Article in journal
124
Aufsatz in Zeitschrift
124
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
Language
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English
124
Author
All
Phau, Ian
6
Bang, Nguyen
3
Leckie, Civilai
3
Arli, Denni
2
Brennan, Ross
2
Casidy, Riza
2
Griffith, Denni Arli
2
Hollebeek, Linda D.
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abdeen, Afra
1
Adam, Stewart
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashill, Nickolas Jeremy
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bharti, Kumkum
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Butcher, Luke
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
970
Journal of retailing and consumer services
777
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
711
Journal of business ethics : JOBE
521
International journal of hospitality management
392
Leadership
372
Leadership & organization development journal
372
SpringerLink / Bücher
371
The journal of product & brand management
307
The journal of brand management : an international journal
298
Psychology & marketing
198
Cogent business & management
196
Asia Pacific journal of marketing and logistics
184
International journal of contemporary hospitality management
168
The journal of services marketing
163
The journal of management development
154
European journal of marketing : EJM
152
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
149
Journal of the Academy of Marketing Science
149
Journal of travel and tourism marketing
140
Journal of hospitality marketing & management
137
Journal of marketing communications
136
Journal of business ethics : JBE
134
Journal of marketing
134
Springer eBook Collection
130
International journal of consumer studies
129
Tourism management : research, policies, practice
128
Journal of retailing
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Harvard-Business-Manager : das Wissen der Besten
122
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Administrative Sciences : open access journal
110
Business horizons
110
Journal of marketing management : MM
110
Journal of strategic marketing
110
The service industries journal
109
Journal of leadership & organizational studies : JLOS
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Harvard business review : HBR
105
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ECONIS (ZBW)
124
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124
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1
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
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