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~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Takeover"
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Consumer behaviour
Takeover
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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123
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123
Case study
1
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1
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1
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1
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English
123
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Phau, Ian
6
Bang, Nguyen
3
Leckie, Civilai
3
Arli, Denni
2
Brennan, Ross
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abdeen, Afra
1
Adam, Stewart
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashill, Nickolas Jeremy
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bharti, Kumkum
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Butcher, Luke
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
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Marketing intelligence & planning
Journal of business research : JBR
906
Journal of retailing and consumer services
772
International journal of hospitality management
317
The journal of product & brand management
308
The journal of brand management : an international journal
297
The journal of corporate finance : contracting, governance and organization
256
SpringerLink / Bücher
236
Journal of financial economics
209
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
NBER working paper series
178
Advances in mergers and acquisitions
172
Journal of business ethics : JOBE
168
Journal of banking & finance
165
The journal of services marketing
159
Management science : journal of the Institute for Operations Research and the Management Sciences
158
Working paper / National Bureau of Economic Research, Inc.
157
European journal of marketing : EJM
151
Journal of the Academy of Marketing Science
142
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
134
Mergers and acquisitions : M & A ; review ; Beteiligungen, Allianzen, Restrukturierungen, Divestments
131
International journal of consumer studies
129
NBER Working Paper
129
International journal of contemporary hospitality management
124
Journal of retailing
123
Cogent business & management
122
Journal of hospitality marketing & management
121
Industrial marketing management : the international journal for industrial and high-tech firms
118
The journal of finance : the journal of the American Finance Association
117
Strategic management journal
116
Journal of marketing management : MM
110
Discussion paper / Centre for Economic Policy Research
108
Gabler Edition Wissenschaft
108
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
International journal of retail & distribution management
105
The service industries journal
105
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ECONIS (ZBW)
123
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123
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1
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
6
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
7
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
8
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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