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~isPartOf:"Marketing intelligence & planning"
~subject:"Dienstleistungsqualität"
~subject:"Relationship marketing"
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Dienstleistungsqualität
Relationship marketing
Consumer behaviour
122
Konsumentenverhalten
122
Brand management
103
Markenführung
103
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
Vertrauen
13
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107
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107
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English
107
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Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Luu Trong Tuan
2
Merrilees, Bill
2
Mysen, Tore
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Abu-ElSamen, Amjad A.
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Akroush, Mamoun N.
1
Albaum, Gerald S.
1
Amyx, Douglas
1
Ardakani, Saeid Saeida
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Balaji, M. S.
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bengtsson, Maria
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Biedenbach, Galina
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
Bove, Liliana L.
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Cawsey, Timothy
1
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Marketing intelligence & planning
Journal of business research : JBR
683
Journal of retailing and consumer services
642
Industrial marketing management : the international journal for industrial and high-tech firms
421
International journal of hospitality management
385
The journal of services marketing
278
SpringerLink / Bücher
276
The service industries journal
247
The journal of business & industrial marketing
201
Journal of the Academy of Marketing Science
180
Journal of strategic marketing
171
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
169
International journal of contemporary hospitality management
167
Journal of hospitality marketing & management
147
Journal of service management
146
International journal of electronic customer relationship management : IJECRM
145
Journal of service research : JSR
142
Tourism management : research, policies, practice
132
Journal of travel and tourism marketing
131
Journal of marketing
128
Asia Pacific journal of marketing and logistics
125
Cogent business & management
123
Services marketing quarterly
118
The journal of product & brand management
114
Gabler Edition Wissenschaft
113
Journal of retailing
113
The TQM journal : the international review of organizational improvement
110
Psychology & marketing
109
European journal of marketing : EJM
108
Service business
108
The journal of brand management : an international journal
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
The international journal of bank marketing : IJBM
98
International journal of productivity and quality management : IJPQM
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
87
Journal of marketing management : MM
87
European journal of operational research : EJOR
86
International journal of services and operations management
83
International journal of quality & reliability management
82
International journal of quality and service sciences
81
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ECONIS (ZBW)
107
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1
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Mergers and acquisitions success : examining customer loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
6
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
7
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
8
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
9
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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